Outdoor Goes Couture

Outdoor Goes Couture
Last week, I had the privilege of attending an extraordinary event in Charlotte, NC – Adams Outdoor Advertising’s “Outdoor is In” gala at the Mint Museum. Much like the famous OOH campaign, I shot these photos on an iPhone 6s. However, unlike the OOH campaign, put them into an overly produced video. The team at Adams ...

Up Close with Billups’ Matt Leible

01. August 2016 Member Feature 0
Up Close with Billups’ Matt Leible
Chief Marketing Officer, Billups Member of the Geopath Board of Directors and Brand Council Representative This is a pivotal time in OOH history as we move forward and embrace a new world of advertising– a move that can only be augmented by the drive and talent of its forerunners. Matt Leible, CMO at Billups shares ...

Research and Technology Company, RealityMine joins Geopath

Research and Technology Company, RealityMine joins Geopath
NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates. ...

Bridging the Divide with William Schwartz

Bridging the Divide with William Schwartz
Founder and CEO, Vector Media @wbsvector and @VectorMedia Experiential advertising is more relevant than ever as the tech world continues to advance thus, allowing a seamless merging of the digital/physical divide. William Schwartz, Founder and CEO of Vector Media is an advocate for this shift. From the get go, Bill positioned Vector as a forward ...

Member Feature: Tommy Teepell on Resounding Trajectories

Member Feature: Tommy Teepell on Resounding Trajectories
Chief Marketing Officer, Lamar Advertising @tteepell and @LamarOOH It’s rare that we learn of the career trajectories of successful professionals. Here, Tommy Teepell, CMO at Lamar Advertising, bares all. He tells us of his start in out of home advertising after exiting a position with IBM. Albeit a risky move at the time, he reflects on this ...

Member Feature: Kinetic US

Member Feature: Kinetic US
David Krupp, CEO, Kinetic US @dkruppp and @kineticusa   We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. We are location-based ...

Honoring an OOH Influencer: A Tribute to Pam Richards

Honoring an OOH Influencer: A Tribute to Pam Richards
Honoring an OOH Influencer: A Tribute to Pam Richards Senior Vice President of Sales, Clear Channel Airports   We wish to honor Pam Richards’ memory by underlining the wonderful individual that she was. As the SVP of Sales at Clear Channel Airports, Pam was viewed as an influencer within out of home and a propeller ...

Member Feature: Colossal Media

28. March 2016 Member Feature 0
Member Feature: Colossal Media
Kelly Peppers, Managing Director @colossalmedia   Out of home is constantly evolving and one of the concerns of many industry leaders, is whether the industry is moving fast enough to meet consumers. We here at TAB caught up with Kelly Peppers, Managing Director at Colossal Media to offer her take on the burgeoning industry and ...