Friday Fast Fact | Labor Day

Friday Fast Fact | Labor Day
For many people in the US, Labor Day means different things. To some, it’s a time of year to take one last big trip with the family – summer camps have ended, and school is likely not yet back in session in some parts of the country. For others, it marks the end of the ...

Friday Fast Fact | On this Date in History: August 13th

Friday Fast Fact | On this Date in History: August 13th
For many people, one of the least-used features of their cellphone is the actual phone itself.  With connectivity, social media, and mobile entertainment, it’s easy to overlook the core function that spurred the very creation of cell phones. However, before smartphones, cellphones, car phones, and pagers, payphones could be found in public spaces virtually everywhere ...

Fast Fact Friday | On This Day in History

Fast Fact Friday | On This Day in History
On this day in 1888, German inventor and auto pioneer Bertha Benz took the first long-distance automobile trip, testing out the Benz Patent-Motorwagen on a route of 66 miles! This novel trip was unique for several reasons. Namely, this was the first time the Patent-Motorwagen had been driven any significant distance, beyond a few short ...

Geopath Sets Out to Provide a Foundation for The OOH Industry
By Dylan Mabin, President, Geopath

Geopath Sets Out to Provide a Foundation for The OOH Industry <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...

Geopath Launches Content Program for OOH Advertising
By Dylan Mabin, President, Geopath

Geopath Launches Content Program for OOH Advertising <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
Geopath’s mission is to provide advertisers a transparent and comprehensive view into the industry’s OOH inventory. Our aim is to power best-in-class audience measurement so marketers can optimize OOH campaigns, measure their impact, and take full advantage of the opportunity to connect with consumers while they are out in the world. To accomplish this critical ...