OOH in Alabama: The State by Numbers
Friday Fast Fact
![OOH in Alabama: The State by Numbers <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>](https://blog.geopath.org/wp-content/uploads/2021/10/Friday-Fast-Fact-Logo-1.png)
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Alabama 67 counties!
![](https://blog.geopath.org/wp-content/uploads/2023/03/Brian-Schopper-Resize.png)
At the state level, Geopath audits nearly 15,000 spots, with inventory coming from 41 different operators! In the state, there is a total population of 5 million, presenting a large opportunity for audience exposure.
Here are a few great potential audience segments to be aware of in the state! In the last 30 days, a full 65% of the state’s population has been to a Quick Service Restaurant to eat. Approximately 20% of the population report that they have been to a sporting event in the past 12-months, 15% to a theme park, 14% to the zoo, and 21% to a casino. Of the 5 million Alabamians in the state, 15% report that they have been biking, 13% have been hiking/backpacking, and 13% have been camping in the past 12 months.
In the coming 12 months, 29% of the population report that they have plans to go on a family vacation, and 10% plan to look for a new job.
While we’re on the subject of OOH in Alabama, here is newest geekOUT market infographic for the one of the DMAs in the state – the Mobile market!
There are more infographics on the way! Don’t see a market you are looking for? Reach out to us at [email protected]. Additional Market Spotlights will be added over the coming weeks.