As we reach the end of 2021, there are many moments to reflect on throughout the year. However, let’s instead take a look back through history at the celebration of New Year’s itself! Did you know that the first New Year’s celebration dates back over 4,000 years, to Julius Caesar? Caesar was the first to ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the fastest growing city in California – the Sacramento DMA. Sacramento is California’s capital city, but did you know that it is the 6th city to be designated the state capital? It has actually been the capital city on two separate ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the second largest city in Washington – the Spokane DMA. Spokane is the 99th largest city in the US, and has a long and fascinating history. In the summer of 1889, the “Great Spokane Fire” destroyed much of the city’s downtown, ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the most populous city of Maryland – the Baltimore DMA. Did you know that Baltimore is actually an “independent city”? It doesn’t exist within a county, and is the largest independent city in the United States! The city was also home ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital, and most populous city of Indiana – the Indianapolis DMA. Did you know that Indianapolis wasn’t always the capital of Indiana? Though it has been for almost 200 years, there was a 9 year stretch in the early 1800s ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to New York State’s second-largest city – the Buffalo DMA. Let’s first look at who is spending in OOH within the DMA for Q2 of 2021. Like in many other markets, Geico takes the top spot when it comes to OOH spend. ...
In the last handful of years, you may have noticed the amount of “ride sharing” vehicles has skyrocketed across the US. What started mostly with shareable car services has now extended to everything from bikes to electric scooters. In virtually every major city in the US, you can find bike share programs. New York City ...
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report. In looking ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up the entire of the state of Utah (and then some!) – the Salt Lake City DMA. Let’s first look at who is spending in OOH within the DMA for Q1 of 2021. (Please note, Q2 spending data coming soon!) ...
