This Sunday is August 21st – let’s take a look at this day in 1888, and how it shaped modern computing. William Seward Burroughs spent the first several years of his professional career as a bank clerk, pouring over ledgers for hours on end in search of errors. At that time, in the late 1870s, most ...
For many people, one of the least-used features of their cellphone is the actual phone itself. With connectivity, social media, and mobile entertainment, it’s easy to overlook the core function that spurred the very creation of cell phones. However, before smartphones, cellphones, car phones, and pagers, payphones could be found in public spaces virtually everywhere ...
On this day in 1888, German inventor and auto pioneer Bertha Benz took the first long-distance automobile trip, testing out the Benz Patent-Motorwagen on a route of 66 miles! This novel trip was unique for several reasons. Namely, this was the first time the Patent-Motorwagen had been driven any significant distance, beyond a few short ...
We hope everyone’s summer is off to a great start! You’ve asked for it, and they are back! Today we are excited to be sharing updated versions of our DMA and Daily Mobility tracking reports. These reports provide a snapshot of average daily person miles traveled the first half of 2022, and are refreshed with ...
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...
Geopath’s mission is to provide advertisers a transparent and comprehensive view into the industry’s OOH inventory. Our aim is to power best-in-class audience measurement so marketers can optimize OOH campaigns, measure their impact, and take full advantage of the opportunity to connect with consumers while they are out in the world. To accomplish this critical ...
by Jim Johnsen, Managing Director, Johnsen, Fretty & Company Sunday Best Sunday Best click here⇒ https://youtu.be/_83KqwEEGw4 Nick C. beat me to the punch! All the same it was a good article and shed some light on our one and only Dylan Mabin. No, not the guy that plays cornerback for the Saints…the guy that is going to ...
Over the last few years, there have been many significant changes that have taken place across the world. Key among these has been a trend toward environmentalism and sustainability. In fact, just last month, JCDecaux released the 2030 Sustainability Strategy – a comprehensive plan for sustainability and reduced environmental impact, continuing the work that began ...
He’s easy-going, brainy smart, can create and cook a real blowout, has one the biggest, recognizable smiles in the industry, and was just named President of Geopath, the Out-of-Home industry standard for audience measurement in the U.S. Although that’s a mouthful, it’s all true. That’s why, when I met up with Geopath’s Dylan Mabin a few weeks ...
