We’re reaching out today to confirm that we remain on track to release the newest planning dataset on Monday, April 29th. The release will include new inventory added since this past November, a wide range of updated inventory, and enhanced place-based data that leverages a more contemporary methodology. While the new dataset will be available ...
After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Remaining true to his deep-rooted passion and unwavering commitment to the organization, Dylan has graciously agreed to ensure there is a seamless transition and will continue in his ...
Featured Session Strategic Selling with Data: A Blueprint for Success Wednesday, May 1st 12:00-2:00pm Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The ...
It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...
NEW YORK – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, agencies and media companies, new members include: 3N ...
We are pleased to inform you that the most recent update to the API and Insights Suite has been completed and is now fully available. This release features a small number of API improvements, the technical details of which can be found in the API Version 2.2 Release Notes. Among the updates are two notable ...
A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...
