Kym Frank at Look Out 2017

  This year at the 2017 OAAAGeopath National Convention + Expo, Kym Frank, President of Geopath, discussed how advances in audience location measurement are turning data into intelligence and powering exciting new ways to sell OOH, while delivering the accountability that advertisers demand.     “Change takes courage. But nothing worth doing is easy.” – ...

What You Should Know About the Geopath Rebrand

06. September 2016 Marketing, Member Services 0
What You Should Know About the Geopath Rebrand
Over the past few months, the Geopath team and Brand Council have worked tirelessly to make the transition from the Traffic Audit Bureau for Media Measurement to Geopath. We’ve revamped our presence and embraced our new identity as a team of driven, fun, and energized geeks. The 83-year-old audit bureau is now transformed into a ...

Up Close with Billups’ Matt Leible

01. August 2016 Member Feature 0
Up Close with Billups’ Matt Leible
Chief Marketing Officer, Billups Member of the Geopath Board of Directors and Brand Council Representative This is a pivotal time in OOH history as we move forward and embrace a new world of advertising– a move that can only be augmented by the drive and talent of its forerunners. Matt Leible, CMO at Billups shares ...

Research and Technology Company, RealityMine joins Geopath

Research and Technology Company, RealityMine joins Geopath
NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates. ...

Bridging the Divide with William Schwartz

Bridging the Divide with William Schwartz
Founder and CEO, Vector Media @wbsvector and @VectorMedia Experiential advertising is more relevant than ever as the tech world continues to advance thus, allowing a seamless merging of the digital/physical divide. William Schwartz, Founder and CEO of Vector Media is an advocate for this shift. From the get go, Bill positioned Vector as a forward ...

Member Feature: Tommy Teepell on Resounding Trajectories

Member Feature: Tommy Teepell on Resounding Trajectories
Chief Marketing Officer, Lamar Advertising @tteepell and @LamarOOH It’s rare that we learn of the career trajectories of successful professionals. Here, Tommy Teepell, CMO at Lamar Advertising, bares all. He tells us of his start in out of home advertising after exiting a position with IBM. Albeit a risky move at the time, he reflects on this ...

Member Feature: Kinetic US

Member Feature: Kinetic US
David Krupp, CEO, Kinetic US @dkruppp and @kineticusa   We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. We are location-based ...

Honoring an OOH Influencer: A Tribute to Pam Richards

Honoring an OOH Influencer: A Tribute to Pam Richards
Honoring an OOH Influencer: A Tribute to Pam Richards Senior Vice President of Sales, Clear Channel Airports   We wish to honor Pam Richards’ memory by underlining the wonderful individual that she was. As the SVP of Sales at Clear Channel Airports, Pam was viewed as an influencer within out of home and a propeller ...

The BIG Picture & BIGger Changes at TAB

29. April 2016 Uncategorized 0
For the first time in fifteen years, the entire TAB team was invited to join the audience of OOH advertising professionals for the joint TAB/OAAA Out of Home Media Conference & Expo. This year’s theme was “The BIG Picture.” President Kym Frank announced major changes taking place at TAB and discussed a series of events ...