Geopath is pleased to announce the publication of three new resource pages that provide additional information about our OOH inventory metadata. These pages are public and available to everyone in the industry. OOH Inventory Metadata Overview summarizes Geopath’s logical inventory data structures and helps our members understand the depth of information available through the Inventory ...
We are pleased to inform you that our June monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 29,000 spots of inventory. We’ve also made a handful of API improvements, the technical details ...
We are pleased to inform our members that our monthly update to the inventory database, API and Insights Suite has been completed and is now available. This month’s release features the addition and updates to more than 36,500 spots of inventory. In this update, we’ve also made a handful of API improvements. The technical details ...
We are pleased to inform our members that our monthly update to the inventory database, API and Insights Suite has been completed and is now available. The update includes the addition of 338 new audience segments, bringing the total number of individual audience segments available in the platform to more than 700. We are also ...
Good morning, everyone. It’s wonderful to see so many faces this morning after such a wonderful first day of content, spirited conversations, and fantastic social gatherings. I’ve been in this industry for 15 years and every single year I look forward to this event to see all of you. I’m sorry. Y’all. No. All y’all. ...
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining the Board are ...
Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...
We’ve excited to announce the official launch of the Geopath 2023 Annual Forecast! As you probably know by now, this year’s forecast includes impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...
We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...
