After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau and, eventually, Geopath, starting from the mail room and working up to the ranks of an executive vice president. Over the years, Larry ...
As we prepare for the release of our 2025 Annual Planning Dataset, Geopath is excited to share several noteworthy advancements that reflect our ongoing commitment to providing the industry with the most accurate and reliable audience measurement available, including: Refreshed Foundational Datasets: We have updated all core data sources to ensure the most current demographic, ...
We are reaching out to update you on an important transition within the Geopath Board of Directors. As you may already know, Michael Lieberman has recently moved on from GroupM and, in accordance with the Geopath by-laws, has stepped down as our Board Chairperson. In accordance with the by-laws, Jill Schnitt, the Vice Chair representing ...
Thank you, Ali and Dan, for that great introduction. I also want to thank Anna and the OAAA for hosting this awesome conference and for inviting me to speak about Geopath and some of my findings, actions and future activities. As Ali and Dan did such a great intro, you are no longer looking at ...
Geopath is excited to announce that our March update is now fully available to members. This month’s release includes more than 10,000 spots updated/added to the inventory database, along with a few minor bug fixes to the Insights Suite. Additional details are available here. No updates were made to the API in this release. Information on previous API ...
The Wyse Group was engaged in August of 2024 to oversee Geopath during a challenging period in their history. First, as a Board Advisor and now, as Interim President. We were enlisted to collaborate with the senior leadership, manage day-to-day operations, review and modify contracts, execute on the 2024 and 2025 budget, and enable the ...
Geopath is excited to announce that our February update is now fully available to members. This month’s release includes several enhancements to the Insights Suite and more than 10,000 spots updated/added to the inventory database. Among the most notable improvements introduced to the Insights Suite, users can now export up to 20,000 spots from the ...
Members of Geopath, First and foremost, thank you for your support over these past months. We appreciate your encouragement during this transitionary period. As we continue through the first quarter of 2025, I wanted to provide an update on some select Geopath initiatives. Leadership Search The search for a new president of Geopath is well ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 44 counties of Idaho! Nestled in the northwest, between 6 other US states and Canada, Idaho is a place of rugged beauty and diverse biology. Did you know that the largest unbroken area of protected wilderness in the US can be ...
