A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...
As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...
We are pleased to inform you that the monthly update to the inventory database, API, and Insights Suite for November has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 4,500 spots of inventory. Earlier this month, we migrated to a new API ...
We are pleased to inform you that our October monthly update to the inventory database, API, and Insights Suite has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 44,000 spots of inventory. Additionally, a small number of API improvements were implemented throughout ...
For today’s Fast Fact, let’s take a look at some OOH statistics across Virginia! Interestingly, Virginia has 95 counties, as well as 38 independent cities that are counted as county-equivalent for the Census. Did you know that Virginia’s Tangier Island is home to an incredibly unique dialect of English only found on that specific island? ...
We are pleased to inform you that our September monthly update to the inventory database and Insights Suite has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 30,000 spots of inventory. No notable changes were made to the API, but the technical ...
We are pleased to inform you that our August monthly update to the inventory database, API, and Insights Suite has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 28,000 spots of inventory. We’ve also made a handful of API improvements, the technical ...
