Geopath Names Dylan Mabin President
Audience Measurement Veteran Will Lead Geopath into the Future

Geopath Names Dylan Mabin President <br/> <span style='color:#000000;font-size: 18px;'>Audience Measurement Veteran Will Lead Geopath into the Future</span>
May 17, 2022 (New York, NY) – Geopath, the not-for-profit out of home (“OOH”) audience measurement organization established in 1933 and governed by a tripartite board of agencies, advertisers, and media companies, announced today that Dylan Mabin, former Executive Vice President of Operations and Acting President, has been named President of Geopath. Mabin first joined ...

2022 GO | Early-Bird Registration Now Open!
Register now for the 2022 GO OOH Media Conference & Expo and save 10%!

2022 GO | Early-Bird Registration Now Open! <br/> <span style='color:#000000;font-size: 18px;'>Register now for the 2022 GO OOH Media Conference & Expo and save 10%!</span>
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...

GeekOUT Fast Fact Friday | Valentine’s Day!

11. February 2022 Geopath News 0
GeekOUT Fast Fact Friday | Valentine’s Day!
This upcoming Monday is Valentine’s Day! Did you know that the infamous King Henry VIII was the first to declare February 14th as the official day of celebration for St. Valentine? Through a royal charter in 1537, February 14th was recognized as the official day, even pre-dating the Vatican’s declaration.   With the holiday right ...