2025 Planning Dataset Rollout & Supporting Webinars
Warm greetings from the Geopath Team!
We hope this summer season has been productive for you all. We are very excited to share some key updates with you.
As many of you know, Geopath works closely with the Insights Committee and other working groups to review, address concerns, and come to agreement ahead of every new dataset release. The 2025 planning dataset is no different, and we will conclude that process shortly.
We are grateful for all the work and effort the working groups and subcommittees have undertaken during this process and are excited to announce that the 2025 dataset will become available as a “preview” to our membership in the Insights Suite and API within the month of September.
All Geopath users will be able to explore and become familiar with the 2025 dataset and begin integration into internal tools. Once membership has had time to explore and implement the new data, the 2025 planning dataset will become “default” in the Insights Suite and Geopath’s API.
To support our members through this rollout, Geopath has created comprehensive support materials, one-pagers, and videos that will become available ahead of release. Additionally, we will host multiple webinars over the coming months to allow members a closer look at the exciting improvements and updates found in the 2025 dataset.
Webinar Series – Please save the dates!
To kick off this series of support webinars, we are very excited to announce the first session, a Town Hall Webinar, which will allow all Geopath members a chance to learn more about the coming updates and ask questions. This session will feature a discussion between Geopath’s Interim President, Rob Peterson, Geopath Chairperson/Chief Client Officer and Partner at ODN, Ali Broback, and other members of the Geopath Executive Committee.
1. Town Hall Webinar
- Date & Time: Thursday, Sept. 25, 2025, at 12 pm EST
- Register Here
- Submit Questions
Following the Town Hall Webinar, Geopath will be hosting a handful of additional support webinars. Registration links for each session will be provided in the coming weeks.
2. Getting to Know the 2025 Dataset
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Date & Time: Thursday, Oct. 9, 2025, at 2 pm EST
- Register Here
In this webinar, Scott Fiaschetti and Brian Schopper will walk through the high-level updates and improvements found in the 2025 planning dataset.
3. A Guide to Understanding Impression Updates
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Date & Time: Thursday, Oct. 30, 2025, at 2 pm EST
In this webinar, Scott Fiaschetti, Brian Schopper, and Kevin Romero will discuss some key factors that may affect inventory measures, the overall impact of those factors within the 2025 dataset, and example scenarios to show the effect of these factors at an inventory level.
We are looking forward to this release and are committed to providing support for our members throughout the process. Please save the dates of the above webinars and be on the lookout for additional newsletter communications in the coming weeks!
As always, please feel free to reach out to us at geekOUT@geopath.org if you have any questions or concerns.