Over the next few weeks, we will be looking at emerging themes in the OOH industry to keep in mind as we move into 2024. OOH ranks high in consumer sentiment Kantar’s 2023 “Media Reactions” report highlights consumer feedback and sentiments toward many different advertising channels and approaches. Overall, the best-received channels among consumers tended ...
Looking for some holiday-related shopping and OOH stats? Geopath has you covered! We recently released our 2nd annual “OOH for the Holidays” data packet, where we evaluate key demographics and gift-buying audience segments and see how they stack up against the OOH in the market. For today’s Fast Fact, let’s take a look at the “OOH ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 64 counties of Colorado! Due to the state’s inherent elevation amidst the Rocky Mountains, there are many records held in Colorado for “highest ______ in the nation (or world, in some cases). For example, the world’s highest auto tunnel, highest railway ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 67 counties of Florida! Did you know that Florida’s highest natural point, Britton Hill, is the lowest-elevation high point of any US State? Even at an elevation of 345 ft. above sea level, Britton Hill is lower than all other state ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 93 counties of Nebraska! Omaha’s Henry Doorly Zoo and Aquarium is revered for its diversity of wildlife and exhibits, but did you know that the world’s largest indoor rainforest can be found here as well? The Lied Jungle, within the Zoo, ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 102 counties of Illinois! Did you know that Illinois is uniquely home to several “world’s largest” attractions? The small town of Casey, IL itself has about a dozen objects recognized by Guinness World Records as the largest in the world, including ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 21 counties of New Jersey, my home state! New Jersey is famously on the receiving-end of many jokes (especially in the New York area), but not on my watch! Big personalities and big hair? Definitely! But it’s also full of unique ...
For today’s Fast Fact, let’s take a look at some OOH statistics across South Carolina’s 46 counties! Though Georgia is famously known for its peaches, did you know that South Carolina actually produces more than 2x as many peaches as Georgia per year? Both states pale in comparison to California’s peach output, however! Morgan Island ...
This past weekend, I was lucky enough to travel down to beautiful Savannah, GA to speak at the Outdoor Advertising Association of Georgia’s annual convention, held in the truly one-of-a-kind Plant Riverside district of the city. On display at the OAAG event was an unmistakable sense of community and kinship; at events like this, I’m ...
For today’s Fast Fact, let’s take a look at some OOH statistics across Virginia! Interestingly, Virginia has 95 counties, as well as 38 independent cities that are counted as county-equivalent for the Census. Did you know that Virginia’s Tangier Island is home to an incredibly unique dialect of English only found on that specific island? ...
