With the upcoming presidential election this November, 2024 is sure to be a year filled with political discourse and media attention, some of which is already well underway! With the Iowa caucuses behind us, and the presumed party Nominees having emerged, the 2024 Presidential cycle is beginning to pick up momentum. Political advertising is a ...
In a study by Beeyond Media published last year, findings showed a very high correlation between consumers seeing OOH ads and making a purchase – nearly 70%. Even higher was the percentage of consumers who did additional research on the product/company in general after seeing OOH ads. As reported by the OAAA in their 2023 ...
AI’s evolution within the OOH Industry Throughout 2023, “AI” became the buzzword of all buzzwords; many things have been touted as “powered by AI” or “AI enhanced”, but the specifics of what that truly means are still somewhat murky on a large scale. In many ways, the possibilities presented by AI are both enthralling and ...
Over the next few weeks, we will be looking at emerging themes in the OOH industry to keep in mind as we move into 2024. OOH ranks high in consumer sentiment Kantar’s 2023 “Media Reactions” report highlights consumer feedback and sentiments toward many different advertising channels and approaches. Overall, the best-received channels among consumers tended ...
Looking for some holiday-related shopping and OOH stats? Geopath has you covered! We recently released our 2nd annual “OOH for the Holidays” data packet, where we evaluate key demographics and gift-buying audience segments and see how they stack up against the OOH in the market. For today’s Fast Fact, let’s take a look at the “OOH ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 64 counties of Colorado! Due to the state’s inherent elevation amidst the Rocky Mountains, there are many records held in Colorado for “highest ______ in the nation (or world, in some cases). For example, the world’s highest auto tunnel, highest railway ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 67 counties of Florida! Did you know that Florida’s highest natural point, Britton Hill, is the lowest-elevation high point of any US State? Even at an elevation of 345 ft. above sea level, Britton Hill is lower than all other state ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 93 counties of Nebraska! Omaha’s Henry Doorly Zoo and Aquarium is revered for its diversity of wildlife and exhibits, but did you know that the world’s largest indoor rainforest can be found here as well? The Lied Jungle, within the Zoo, ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 102 counties of Illinois! Did you know that Illinois is uniquely home to several “world’s largest” attractions? The small town of Casey, IL itself has about a dozen objects recognized by Guinness World Records as the largest in the world, including ...
For today’s Fast Fact, let’s take a look at some OOH statistics across the 21 counties of New Jersey, my home state! New Jersey is famously on the receiving-end of many jokes (especially in the New York area), but not on my watch! Big personalities and big hair? Definitely! But it’s also full of unique ...
