COVID Mobility Update (August 6th)
Miles traveled daily has stabilized over the past several weeks.

COVID Mobility Update (August 6th) <br/> <span style='color:#000000;font-size: 18px;'>Miles traveled daily has stabilized over the past several weeks.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past four months, refreshed with data through the week of July 27th. According to the data, average miles traveled daily has stabilized over the past several weeks, and remains at 76% versus the April low. Additionally, Saturday ...

Top OOH Spenders By DMA: Cleveland
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Cleveland <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
For today’s Fast Fact Friday, we will continue our series examining the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at New York City, Salt Lake City, and Denver, highlighting the top OOH advertisers in these markets. However, today let’s travel to the shores of Lake Erie and highlight the ...

DMA Report | August 3rd, 2020
Report showcasing travel trends in every DMA around the country.

DMA Report | August 3rd, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showcasing travel trends in every DMA around the country.</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 20th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, however, some ...

Top OOH Spenders By DMA: Denver
geekOUT Fast Facts Friday

Top OOH Spenders By DMA: Denver <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
For today’s Fast Fact Friday, we will continue our series analyzing the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at Boston, New York City, and Salt Lake City, highlighting the top OOH advertisers in these markets. However, for today’s write-up, let’s head to the ...

COVID Mobility Update (July 30th)
Distance traveled daily remains at 95% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 30th) <br/> <span style='color:#000000;font-size: 18px;'>Distance traveled daily remains at 95% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past three months, refreshed with data through the week of July 20th. According to the data, average miles traveled daily has stabilized over the past several weeks and remains at 76% versus the April low. Additionally, ...

DMA Report | Average Daily Miles Traveled (July 27th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 27th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country.</span>
Today we are sharing an updated version of our weekly DMA deck that now includes travel trends from every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 13th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, ...

Clarification on Nielsen Measurement of OOH Television Viewing Reports

Clarification on Nielsen Measurement of OOH Television Viewing Reports
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...

Top 100 DMAs Report (Updated Data Through July 9th)
Average daily miles traveled remains well above the April low-points

Top 100 DMAs Report (Updated Data Through July 9th) <br/> <span style='color:#000000;font-size: 18px;'>Average daily miles traveled remains well above the April low-points</span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Top 100 DMAs Report (Updated Data Through July 3rd)
Significant growth in average daily miles traveled since April Lows.

Top 100 DMAs Report (Updated Data Through July 3rd) <br/> <span style='color:#000000;font-size: 18px;'>Significant growth in average daily miles traveled since April Lows.</span>
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...

COVID Mobility Update (July 2nd)
Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 2nd) <br/> <span style='color:#000000;font-size: 18px;'> Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.</span>
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...