2021 Midyear Annual Forecast Materials
A message from Geopath

2021 Midyear Annual Forecast Materials <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...

Geopath Announcements | Looking Ahead

Geopath Announcements | Looking Ahead
Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency
A message from Geopath

Geopath Announces Midyear Annual Forecast Release and  Continued Refinements to Reach and Frequency <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

April 19th Release Notes | Updated
A message from Geopath

April 19th Release Notes | Updated <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
Our next bi-weekly release to the API and Insights Suite is scheduled for Monday, April 19th. In preparation, we would like to share a few updates and announcements. Inventory Updates  An inventory update was part of the April 19th release. Please click here to see a list of all the new Geopath IDs that have been added to the database as part of the release, or that have had changes to either their status or impressions. As previously announced, the ...

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH
GeekOUT Fast Fact Friday

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

Geopath Legacy Tools Decommissioned
ADS and OOH Plan Decommissioned on April 1st

Geopath Legacy Tools Decommissioned <br/> <span style='color:#000000;font-size: 18px;'> ADS and OOH Plan Decommissioned on April 1st</span>
While our legacy systems (ADS and OOH Plan) have remained available to our members to allow access to this historical data for non-transactional purposes only, we will no longer be supporting these legacy tools. Both ADS and OOH Plan will be decommissioned on April 1st, 2021 as previously announced. We recommend that users of these tools transition to the Insights Suite. ...

2021 Annual Forecast Release Notes | Updated 3/22/21
Important Release Notes and Updates

2021 Annual Forecast Release Notes | Updated 3/22/21 <br/> <span style='color:#000000;font-size: 18px;'>Important Release Notes and Updates</span>
Over the next two weeks there will be two significant releases one on March 22nd and another on March 29th. In preparation for these releases, we want to share some important notes on what to expect as well as provide updates on key milestone dates.    New Deadline for Adopting the 2021 Forecast  The 2021 forecast takes into account the vehicular and pedestrian traffic and activity ...