Understanding Location Data in the Geopath Insights Suite
Providing our perspective on recent location data news

Understanding Location Data in the Geopath Insights Suite <br/> <span style='color:#000000;font-size: 18px;'>Providing our perspective on recent location data news</span>
  As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry
Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry <br/> <span style='color:#000000;font-size: 18px;'>Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities</span>
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community <br/> <span style='color:#000000;font-size: 18px;'>Aims to Deliver Place-Based Audience Measurement Tool by End of Year</span>
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...

Submit Local OOH to Win a Trip to Austin

22. February 2018 Geopath News 0
Submit Local OOH to Win a Trip to Austin
  OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...

GEOPATH 2017 YEAR IN REVIEW
A note from Kym Frank

04. January 2018 Geopath News 0
GEOPATH 2017 YEAR IN REVIEW <br/> <span style='color:#000000;font-size: 18px;'>A note from Kym Frank </span>
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry!  Let’s take a quick minute to reflect on 2017.   GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...

Geopath Enjoys Strong Membership Growth in 2017
Adds Iconic Properties to Portfolio, Including One Times Square

Geopath Enjoys Strong Membership Growth in 2017 <br/> <span style='color:#000000;font-size: 18px;'>Adds Iconic Properties to Portfolio, Including One Times Square</span>
NEW YORK (PRWEB) – December 28, 2017 Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch ...

Geopath and OAAA Seeking Speakers and Presenters for GO2018 Out-of-Home Industry Conference
Deadline to Submit Content Proposals is Wednesday, January 31st

12. December 2017 Geopath News 0
Geopath and OAAA Seeking Speakers and Presenters for GO2018 Out-of-Home Industry Conference <br/> <span style='color:#000000;font-size: 18px;'>Deadline to Submit Content Proposals is Wednesday, January 31st</span>
NEW YORK (PRWEB) – December 12, 2017 Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. Geopath is currently inviting experts from a ...

Geopath Partners With SQAD To Integrate Enhanced OOH Cost Data Into Planning Platform
Geopath Members Can Now Access Enhanced Analytics and Cost Insights to Plan and Execute OOH Campaigns

11. December 2017 Geopath News 0
Geopath Partners With SQAD To Integrate Enhanced OOH Cost Data Into Planning Platform <br/> <span style='color:#000000;font-size: 18px;'>Geopath Members Can Now Access Enhanced Analytics and Cost Insights to Plan and Execute OOH Campaigns</span>
New York, NY (PRWEB) – December 11, 2017 Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, today announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have ...

Active today: Unified User Credentials!

04. December 2017 Geopath News, IT 0
Active today: Unified User Credentials!
Geopath’s new unified password authentication system is live! What does this mean? As of today, users can log into all our tools – ADS, OOHPlan, S/HE-Beta, and the geekOUT library – using the same email address and password. This change in protocol will allow for a more simplified user experience, as well as a higher ...