What is an OOH impression? How is it determined? Can one person generate more than one impression on a single ad unit? Here is an overvew explaining everything. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
What’s the difference between a GRP and a TRP? Here is an overvew explaining the difference. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...
This week was all about the environment! Monday was Earth Day and don’t forget to plant a tree because today, Friday, April 26, 2019 is Arbor Day. Denis Hayes, environmental activist and coordinater of the first Earth Day in 1970, wrote an interesting piece for Media Post this week. He reached out to our industry ...
Tell us a little bit about FerryAds FerryAds is a full-service advertising company based in the New York Metro area that my husband, David, and I founded in 1987. We help businesses connect with commuters on the Staten Island Ferry through high-impact OOH advertising on the ferry boats, in the terminals, and in connected ...
Geopath, the out of home industry’s audience measurement arm, today announced the establishment of a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. The Council is comprised of emerging thought leaders from the OOH industry who have been selected by Geopath’ s Board ...
Tell us a little bit about General Outdoor Advertising? General Outdoor Advertising started as a family business in 1954. Over the decades we have grown, downsized, struggled, and succeeded more than once. Currently we have half a dozen employees that work very closely to manage a network of 20 digital billboards as well as ...
Tell us a little bit about GreenSigns. GreenSigns is an innovative Chicago OOH company specializing in audience delivery via our digital-highway network, and dynamic audiences via our static spectaculars throughout Chicago. We are a well funded start up with more than 6 years under our belt, and have been growing organically through newly constructed digital billboards as ...
2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways they have never been able to before. As a ...
Tell us a little bit about Alchemy Media. In 2019, Alchemy Media, is going into its 50th year, and is a leader in the urban street media industry. Formerly known as Creative Distributors (CD), founders Pete Zackery and Gary Shafner got their big break in 1974 when Gary Shafner was hired as Bob Dylan’s road ...
