In June of 2015, right after I joined TAB, I launched a survey among our members. The purpose of this survey was to identify the perceptions the industry held of our organization, what they wanted improved, and how we could better help their businesses. More than 230 members participated. The results of that survey, helped ...
Chief Marketing Officer, Lamar Advertising @tteepell and @LamarOOH It’s rare that we learn of the career trajectories of successful professionals. Here, Tommy Teepell, CMO at Lamar Advertising, bares all. He tells us of his start in out of home advertising after exiting a position with IBM. Albeit a risky move at the time, he reflects on this ...
David Krupp, CEO, Kinetic US @dkruppp and @kineticusa We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. We are location-based ...
Joanne Van der Burgt and Paul Street of RealityMine, gave a presentation focusing on a day in the life of Millennials during Geopath’s thought leadership webinar series, Out of Home Office Hours, on June 9th, 2016. The study was conducted using RealityMine’s TouchPoints methodology. The approach consists of a unique consumer centric multi-media database that ...
Honoring an OOH Influencer: A Tribute to Pam Richards Senior Vice President of Sales, Clear Channel Airports We wish to honor Pam Richards’ memory by underlining the wonderful individual that she was. As the SVP of Sales at Clear Channel Airports, Pam was viewed as an influencer within out of home and a propeller ...
For the first time in fifteen years, the entire TAB team was invited to join the audience of OOH advertising professionals for the joint TAB/OAAA Out of Home Media Conference & Expo. This year’s theme was “The BIG Picture.” President Kym Frank announced major changes taking place at TAB and discussed a series of events ...
Kelly Peppers, Managing Director @colossalmedia Out of home is constantly evolving and one of the concerns of many industry leaders, is whether the industry is moving fast enough to meet consumers. We here at TAB caught up with Kelly Peppers, Managing Director at Colossal Media to offer her take on the burgeoning industry and ...
“What can I help you with?” – Siri, aka Susan Bennett, the original voice of Siri on the iPhone, is booked to help us handle speaker introductions and make conference announcements throughout The BIG Picture general sessions. That’s right, original Siri will be ‘in the house.’ And that’s not all … For 2016, TAB/OAAA introduces ...
Claire-Marie Panno of Posterscope penned an opinion piece on LinkedIn, highlighting a recent study conducted by BrandScience. This study demonstrates the positive ROI lift generated by OOH in cross-platform campaigns. Her thoughts can be read here. She writes: Agencies, Advertisers and Operators in the USA must take on the challenge to prove that OOH performs ...
In conjunction with the TAB, the OAAA is hosting a “Local Sales Case Studies Contest!” The prizes include: Five individual $100 prizes One grand prize trip to the TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL April 18-20 (including registration, airfare, hotel and $250) The deadline is March 22nd! We’ll review ...
