Similar to some of our recent blog posts, we at Geopath wanted to highlight another great OOH campaign ran by one of our members, thanking the heroes in the healthcare industry for all they are doing during these times. The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign ...
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...
As you know, we recently made the difficult decision to cancel the GO2020 Media Conference and Expo in Phoenix, scheduled for later this month. This was disappointing to say the least, as we were excited for all of our planned speakers and sessions, but there was just no way we could safely proceed with this event. ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever ways we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. In our most recent Friday Fast Fact, we extended our gratitude ...
We hope this blog release finds you and your loved ones safe and healthy. As mentioned in our previous COVID-19 Data Update release, the Geopath team is continuing to monitor the population movement data coming in from our partners at Intermx daily, and keeping an eye on other relevant information that is being published in ...
We hope that this blog post finds you and your loved ones safe and healthy. The team at Geopath is busier than ever before. We are monitoring the population movement data coming in from our partners at Intermx daily, and keeping an eye on other information that is being published in the marketplace. ...
We hope that all of you are staying safe and staying well. While we know that people across the country are restricting their movement these days to prevent the spread of infection, there is still interesting information coming out of our data sources that we think is important to share. Overall, traffic prior to the ...
Last month, it became clear that due to the COVID-19 pandemic, we would be unable to hold GO2020, the Geopath/OAAA OOH Media Conference and Expo, in April 2020 as planned. At the time, we considered potentially rescheduling for the fall. However, after careful consideration of the current economic climate and how many events are now ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever way we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. For today’s Friday Fast Fact, we wanted to extend our gratitude ...
SafeAuto launched their “Insurance For The Rest of Us” campaign earlier this year, with the intent of reaching consumers that feel overlooked by other insurance companies. The campaign appeared on multiple advertising channels, including out of home! With creative content that is fun, eye-catching, and diverse in its messaging, we’re sure the ads caught the attention of ...
