Last month, it became clear that due to the COVID-19 pandemic, we would be unable to hold GO2020, the Geopath/OAAA OOH Media Conference and Expo, in April 2020 as planned. At the time, we considered potentially rescheduling for the fall. However, after careful consideration of the current economic climate and how many events are now ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever way we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. For today’s Friday Fast Fact, we wanted to extend our gratitude ...
SafeAuto launched their “Insurance For The Rest of Us” campaign earlier this year, with the intent of reaching consumers that feel overlooked by other insurance companies. The campaign appeared on multiple advertising channels, including out of home! With creative content that is fun, eye-catching, and diverse in its messaging, we’re sure the ads caught the attention of ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. Our past two Geopath Spotlights have highlighted the top advertisers in ...
If you have had to look for a new apartment or house recently, you know how trying this process can be, from searching for your dream home, to settling on characteristics you may not like. It always seems there’s never a perfect situation when finding a new place. This is especially true in New ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. For today’s Geopath Spotlight, let’s take a look at ...
Quan Media Group’s mission Our mission is to deliver a personalized approach to OOH buying and planning, with an emphasis on strategy and attribution. We pride ourselves on flexibility, transparency, and not focusing on a client’s budget, but rather how best to get them in front of their target audience. With my 12-year experience in ...
It’s safe to say McDonald’s utilizes OOH in some of the best ways possible. Great eye-catching visuals and creative campaigns make sure passersbys take note of the fast food chain’s advertisements. This shouldn’t be news to anyone, yet they once again made headlines last month with a very subtle, but effective campaign that had people ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. For today’s Geopath Spotlight, let’s take a look at ...
From Hulu and Netflix, to Apple TV and Amazon Video, new video streaming services continue to seemingly appear out of nowhere. The list of OTT (over-the-top) media outlets is only growing as well, with Disney+, NBC/Comcast’s Peacock, and HBO Max rolling out in 2020, creating plenty of options for people to “cut the cord” on ...
