Geopath Releasing New Real-time Metrics
Geopath is releasing two new data solutions

Geopath Releasing New Real-time Metrics <br/> <span style='color:#000000;font-size: 18px;'>Geopath is releasing two new data solutions</span>
An Important Message from Geopath Regarding New Real-time Metrics  I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...

GO2020 Virtual Conference | Call For Content
Submit your content to be featured in the GO2020 Virtual Conference!

GO2020 Virtual Conference | Call For Content <br/> <span style='color:#000000;font-size: 18px;'>Submit your content to be featured in the GO2020 Virtual Conference!</span>
As you know, we recently made the difficult decision to cancel the GO2020 Media Conference and Expo in Phoenix, scheduled for later this month. This was disappointing to say the least, as we were excited for all of our planned speakers and sessions, but there was just no way we could safely proceed with this event. ...

Geopath on National Travel Impact of COVID-19
A message from Geopath on travel information relating to Covid-19.

Geopath on National Travel Impact of COVID-19 <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath on travel information relating to Covid-19. </span>
We hope that all of you are staying safe and staying well. While we know that people across the country are restricting their movement these days to prevent the spread of infection, there is still interesting information coming out of our data sources that we think is important to share. Overall, traffic prior to the ...

Insuring OOH Is Part Of The Plan
geekOUT Fast Facts Friday

20. March 2020 Uncategorized 0
Insuring OOH Is Part Of The Plan <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Facts Friday</span>
SafeAuto launched their “Insurance For The Rest of Us” campaign earlier this year, with the intent of reaching consumers that feel overlooked by other insurance companies. The campaign appeared on multiple advertising channels, including out of home! With creative content that is fun, eye-catching, and diverse in its messaging, we’re sure the ads caught the attention of ...