Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 21st. To see data on your ...
For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...
We hope everyone is receiving this newsletter in good health. Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 21st. According to the data, the average miles traveled daily across the US has remained relatively ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 14th. To see data on your market or to view the full report, please click here. If you would ...
To help support our members in as many ways possible, we have compiled two reports analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending for January to June (6 month), and April to June (Q2). Geopath members can ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 31st. To see data on your market or to view the full report, please click here.
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 place-based members to date, accounting for hundreds of thousands of OOH ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 17th. To see data on your market or to view the full report, please click here.
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past four months, refreshed with data through the week of August 17th. According to the data, the average miles traveled daily across the US continues to remain stable, up 75% versus the April low. Average ...
