Geopath Strengthens Board of Directors With Appointment of New Members

Geopath Strengthens Board of Directors With Appointment of New Members

Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the out-of-home industry. Industry leaders from 4A’s, ANA, EMC Outdoor, Project X/ADstruc, Rapport, Talon/The Buntin Group and Vistar Media to serve across various roles


New York, NY (October 05, 2021) – Geopath, a non-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of new members to its Board of Directors, including members of the Executive Committee and Ex-Officio members.

Representing all facets of the industry, the new Board members join a robust group to lead Geopath’s development of a strategic roadmap for how the organization can support its members now, and in the future, to further OOH’s position as a highly integrated part of the media mix used by marketers and advertisers.

The election of new members of the Board of Directors follows Geopath’s selection of a globally recognized consultancy. The consultancy was chosen after a rigorous vetting process conducted over the past several months by Geopath and a 16-member taskforce to ensure that the roadmap project’s goals, vision and requirements are aligned with the long-term needs of the organization and the industry.

Joining the Executive Committee is existing Board member Chris Olsen, President US at Rapport and Betsy McLarney, CEO at EMC Outdoor, for the newly created role of At Large Independent Agency Member. Newly elected to the Board of Directors for a three-year term are John Laramie, CEO at Project X/ADstruc and Jon Carmack, COO at Talon/The Buntin Group, as well as Geopath’s first programmatic Board member, Michael Provenzano, CEO and Co-Founder at Vistar Media.

Bill Tucker, Group EVP Data Tech Measurement at ANA and Ashwini Karandikar, EVP Media, Technology, Data at the AAAA’s (4A’s) have also joined as Ex-Officio members of the Board.

“We are pleased to welcome our newest members of the Board of Directors and Executive Committee, all of whom represent the incredible depth and breadth of the OOH industry,” said Dylan Mabin, EVP of Operations and Acting President at Geopath. “I am most looking forward to seeing how their insights, forward-thinking guidance and dedication to OOH will help further the organization – as Geopath continues innovating to meet the evolving needs of our members.”

Outgoing members of the Geopath Board include: Bob Liodice, President and CEO at the Association of National Advertisers (ANA); Mark Young, EVP, Managing Partner at Talon/The Buntin Group and William Bock, former Media, Tech and Data Consultant at the 4A’s; Mike Cooper, former CEO at Enhance and Jim Moravec, President and CEO at Stott Outdoor Advertising.

For a full list of the Geopath Board of Directors, visit: 


About Geopath

Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit