For today’s Fast Fact, let’s take a look at some OOH statistics across the 102 counties of Illinois! Did you know that Illinois is uniquely home to several “world’s largest” attractions? The small town of Casey, IL itself has about a dozen objects recognized by Guinness World Records as the largest in the world, including ...
Tell us a bit about your background and what led you to become Co-Founder & CEO of Grocery TV. My path to becoming the CEO of Grocery TV was an unusual journey. I studied physics at the University of Texas and would do software development on the side for some extra spending money while in ...
NEW YORK October 17, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ...
Tell us a bit about your background and what led you to become CEO at UniLED Software. My original plan after university was to work in finance, but in 2008 as everyone knows, the world economy collapsed, and those plans quickly changed. I ended up working on a property with my father that had a ...
Tell us a bit about your background and what led you to become Vice President & General Counsel at The Lindmark Companies. My first experience with billboards was right out of law school when in 1999, I began taking them through eminent domain, which introduced me to their valuation methodology. Then, in 2004 a friend ...
Tell us a bit about your background and what led you to become Group Media Director at PJX Media. I majored in marketing at The George Washington University in D.C. and having grown up in the New York area, I always knew that I’d come back as soon as I graduated to get into marketing, media, ...
Tell us a bit about your background and what led you to become President of Sales & Strategy for Crackle Connex. I was at Discovery Networks running digital sales for the Oprah Winfrey Network and Oprah.com — and received a call from a recruiter at Sony Pictures Television. They were in the process of building out ...
Tell us a bit about your background and what led you to become President and CEO of Red Rock Outdoor. I started in this business almost 24 years ago at a company called Vista Media. At the time, they were Vista Metropolitan Outdoor—a small mom and pop organization in New York. Vista was acquired by ...
Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...