In many ways, the OOH media landscape has never been wider or more varied. Geopath measures more formats today than we ever have; in fact, the umbrella of “OOH” covers everything from traditional signs to AOOH (place-based audio advertising) to wrapped buses and electric vehicle charging stations, and so many things in between. With this ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Texas’ 254 counties! (Did you know: Texas has the most counties of any US state by a long shot, beating Georgia by nearly 100 counties?) At the state level, Geopath audits over 70,000 spots, ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Alabama 67 counties! At the state level, Geopath audits nearly 15,000 spots, with inventory coming from 41 different operators! In the state, there is a total population of 5 million, presenting a large opportunity ...
It’s-a me, anniversary! Today, July 14th, marks the 40th anniversary of the original Mario Bros. arcade game being released in Japan by publisher Nintendo. The Mario franchise has been a world-wide phenomenon for decades, this year taking form in a star-studded blockbuster that hit theaters back in April. By the way, did you know that ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Tennessee’s 95 counties! At the state level, Geopath audits over 14,000 spots, with inventory coming from 23 different operators! In the state, there is a total population of 7 million, presenting a large ...
With July 4th coming early next week, many around the US will be celebrating Independence Day this upcoming weekend into the holiday week. Around the country, you’ll find many different variations on the holiday’s typical fireworks and cookout combo. New Orleans, for example, has a jam-packed weekend of events leading into the holiday next week. ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Oregon’s 36 counties! At the state level, Geopath audits over 18,000 spots, with inventory coming from 37 different operators! In the state, there is a total population of 4.3 million, presenting a large opportunity ...
For today’s Fast Fact, let’s zoom back the lens a bit and take a look at some interesting OOH statistics across Ohio’s 88 counties! At the state level, Geopath audits over 43,000 spots, with inventory coming from 43 different operators! There is a lot of buying power in the state, and a huge potential audience ...
For today’s Fast Fact, let’s take a look at the Norfolk VA Market! Is it a bridge? Is it a tunnel? Well, I suppose it’s both! Running northeast out of Norfolk, you’ll find the Chesapeake Bay Bridge-Tunnel, a truly unique feat of engineering. A majority of this 17-mile roadway serves as a bridge, connecting Norfolk ...
