View all posts by Geopath

By Jeff Casper Modelers prior to 2010 had a very good reason not to include OOH into their media mix models: There were no audience ratings. Modelers could correct for but could not directly account for out of home’s impact on an advertiser’s goals. The result, predictably, were that models could not recommend out of ...

by Kym Frank If any TAB members aren’t already on Twitter or are unsure how to use it, we are happy to help. Please email us at [email protected] The very first thing that I did when I took on my new role at the TAB was to start a Twitter account for the organization. To ...