TAB – Moving to Monthly Updates!
2016 Metrics Released. Move to Monthly Updates Begins!
TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly.
1. New Release: All ratings and impressions have been updated to reflect 2016 estimates. Any agreements made using the 2015 ratings still hold, but moving forward the 2016 ratings must be used.
2. Monthly Updates: Starting with February, TAB will issue monthly patches to add or subtract boards as needed. No more waiting for the next quarter! Our website will be updated with due dates once the finer details of the schedule have been decided.