June 2023 Release Notes

June 2023 Release Notes
We are pleased to inform you that our June monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 29,000 spots of inventory. We’ve also made a handful of API improvements, the technical details ...

May Release Notes

May Release Notes
We are pleased to inform our members that our monthly update to the inventory database, API and Insights Suite has been completed and is now available. This month’s release features the addition and updates to more than 36,500 spots of inventory. In this update, we’ve also made a handful of API improvements. The technical details ...

April Release Notes

April Release Notes
We are pleased to inform our members that our monthly update to the inventory database, API and Insights Suite has been completed and is now available. The update includes the addition of 338 new audience segments, bringing the total number of individual audience segments available in the platform to more than 700. We are also ...

Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors

Industry Executives from Molson Coors Beverage Company, Project X and YESCO Outdoor Media Join Geopath Board of Directors
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining the Board are ...

March Release Notes

March Release Notes
Today, we are issuing the first of our regular monthly releases since launching the new forecast. With this release, we are excited to announce the inclusion of 200+ additional target audience segments. In total, we now have more than 400 audiences available in the Insights Suite and the API, with more to be added in ...

The 2023 Geopath Annual Forecast is Here!

The 2023 Geopath Annual Forecast is Here!
We’ve excited to announce the official launch of the Geopath 2023 Annual Forecast! As you probably know by now, this year’s forecast includes impression data for all audited inventory and, for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar

17. February 2023 Geopath News 0
Preparing for the 2023 Forecast: Key Dates and Upcoming Webinar
We’re rapidly approaching the launch of the Geopath 2023 Annual Forecast! On February 27th, Geopath members can begin transacting using the new forecast with impression data for all audited inventory, and for the first time in the current generation of measurement, transit station and scheduled fleet media – all with reach and frequency metrics generated by ...

2023 Annual Forecast Launching February 27th

03. February 2023 Geopath News 0
2023 Annual Forecast Launching February 27th
A little less than a month ago, we began offering previews of the 2023 Annual Forecast and announced a formal launch date of February 27th. As a reminder, this year’s forecast includes the usual impression data for all audited inventory, with the addition of newly added Transit Station and Scheduled Fleet media. The forecast will ...