About OOH UNITED
Out-of-home (OOH) UNITED is an industry alliance between Geopath, Out of Home Advertising Association of America (OAAA), and the Digital Signage Federation (DSF) committed to advancing a culture built on diversity, equity, and inclusion (DEI). The letters within the word UNITED are the pillars that will fuel an equitable OOH community. The changemakers of OOH UNITED are committed to the shared responsibility of creating a culture that celebrates the strength that comes from differing perspectives.
OOH UNITED fosters a culture that advocates for diverse talent and accelerates growth through strategic initiatives free from individual bias, competition, and organizational objectives.
Pillars for Success:
U – Understand how different perspectives contribute to a growth-sustaining OOH industry.
N – Nurture changemakers and future leaders within the OOH industry to enhance professional development.
I – Involve all individuals in OOH to encourage personal commitments towards change.
T – Transform the industry through the implementation of strategic DEI initiatives.
E – Engage everyone through open communications that ensure the ongoing exchange of ideas and collaboration.
D – Develop talent through ongoing training, recruitment, and education.
As a committee of veteran industry leaders, we are standing united to advance the out of home industry’s commitment to diversity. What we have set out to accomplish under the banner of OOH UNITED is not only an important undertaking, but also a vital one. The formation of OOH UNITED is where we start as an industry to move the needle on diversity. Find out more about OOH UNITED by clicking here, or email us at [email protected]. |
