Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...
Kym Frank and Lee Rafkin sat down over nachos and Coronas to discuss the Geopath rebrand one year later. Lee: Hey Kym. It’s been one year since we created the Geopath brand, formerly known as The Traffic Audit Bureau for Media Measurement, or TAB. I thought it would be a good time to ...
Did you know that two-thirds of people who work in San Francisco drive alone to and from work? Or, that in this market, Geopath measured inventory generates more than 1.5 BILLION weekly impressions. New to the geekOUT Library: infographics about the country’s top DMAs! Here you can find quick stats about travel, spending trends, and ...
Recently, Geopath’s new measurement methodology, MORE, was showcased at the Advertising Research Foundation’s Audience Measurement Conference. While we were there, we bumped into Jim Spaeth and Alice Sylvester, co-founders of Sequent Partners. Jim and Alice have been working closely with the OAAA to ensure that out of home advertising is being accurately represented in ROI models. ...
Geopath power user, Gina Lin Stratford, was interviewed by Billboard Insider this week about how the new tools being developed at Geopath are changing the way her team sells and the way they talk to clients. Gina said: This to us is heaven…This allows us to put a proactive plan for business development. We ...
The development of our state-of-the-art measurement system continues to be on time and on schedule, and we are excited about the launch of our new Inventory Explorer! The tool, which highlights some of the coming capabilities that will be available in the Geopath Insights Suite, is now available on our website. Members and non-members can ...
We are excited to announce the launch of our new Seasonal/Hourly Explorer – Beta! This will allow our members to access the recently released hourly impression data before our new state-of-the-art Geopath Insights Suite of measurement tools launches in early 2018. We are truly excited about this industry changing milestone, and look forward to ...
We at Geopath have been busy! The development of our new state-of-the-art measurement and insights platform kicked off in January. We wanted to take a breath and update everyone that the project is 100% on track – and that we are on schedule to deliver on our first major milestone: Hourly Impression Data! Next month, ...
This week I got a Google Alert for an article on a website called Once a Metro. It’s a fan site for the New York Red Bulls Soccer team. The reason Google snagged it for me is obvious from the title: Nobody cares about billboards: New York Red Bulls Marketing – Seriously. Nobody cares about ...
With Geopath’s next iteration of OOH measurement – MORE (Mobile Optimization and Ratings Enhancement) – we will now have similar targeting capabilities as digital! By powering our new measurement system with data from mobile phones and GPS units, OOH advertisers can better understand who they are reaching. It’s no big reveal that small businesses are ...
