Environmentalism and OOH
Standards for How OOH Approaches Environmental Impact

Environmentalism and OOH <br/> <span style='color:#000000;font-size: 18px;'>Standards for How OOH Approaches Environmental Impact</span>
Over the last few years, there have been many significant changes that have taken place across the world. Key among these has been a trend toward environmentalism and sustainability. In fact, just last month, JCDecaux released the 2030 Sustainability Strategy – a comprehensive plan for sustainability and reduced environmental impact, continuing the work that began ...

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency
A message from Geopath

Geopath Announces Midyear Annual Forecast Release and  Continued Refinements to Reach and Frequency <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH
GeekOUT Fast Fact Friday

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

2021 Annual Forecast Release Notes | Updated
A message from Geopath

2021 Annual Forecast Release Notes | Updated <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In preparation for the March 29th release, we want to share some important notes on what to expect as well as provide updates on key milestone dates. Deadline for Adopting the 2021 Forecast  Updated 2021 demographic audiences (previously available combinations of age, gender, ethnicity, household income) will be available on March 29th. As such, we are asking that the 2021 release to become the official currency of the OOH industry on March 29th, 2021. On this date, the 2021 ...