Yesterday was “National Love Your Pet Day,” so we hope you pampered your furry, feathery, or scaley friend! Whether you brought home their favorite treat, a new toy, or took them on an extra-long walk, we’re sure your companion loved the extra attention. Check out our own Geopath Pup, Lisa, sporting her “Who’s Your ...
It’s Valentine’s Day! We hope the holiday didn’t sneak up on you, making the past few days a series of last-minute shopping trips for your significant other. Always a popular gift, jewelry! For today’s geekOUT Fast Fact, we thought it would be fun to take a look at the jewelry industry. According to ...
Whether you’re visiting the site to watch a new video from your favorite artist, learn a new skill, or to just pass the time, chances are we have all visited YouTube at least once recently. While many use YouTube purely for entertainment, it has evolved into an educational resource for people wanting to learn ...
This coming Sunday, millions of viewers will be tuning into the Super Bowl, in what should be a great match-up between the Kansas City Chiefs and San Francisco 49ers. However, another head-to-head heavyweight battle will also be taking place as advertisers spend millions of dollars competing to reach those tuning in. Almost as much ...
It’s a new year and everyone is ready to make the most of 2020. New Year’s resolutions are still going strong (hopefully), and everyone is making big plans to better themselves, try new things, or visit new places. But where could one find the time or money to do all they have planned? By winning ...
New York, NY, January 9, 2020 –Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the relaunch of its enhanced Inventory Explorer platform. The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, ...
If you’re excited to tune into Monday night’s 2020 NCAA National Football Championship, you’re not alone. The match-up between LSU and Clemson should make for an entertaining game, and fans watching the game at home or attending in person should be in for a show. Although Monday night will be one of the biggest ...
We hope everyone has had a great start to 2020, and a happy Holiday Season! Now that we are already three days into the new year, how has your New Year’s resolution been coming along? If you’re one of the many people who vowed to hit the gym and exercise more, you’re not alone! ...
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...
