A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 26th. To see data on your market or to view the full report, please click here.
Over the past several months, the Geopath team has added new reports to the geekOUT Library, including a presentation on Grocery Store Consumers, and their media habits. This deck provides statistics sourced from the Simmons Spring 2020 NHCS Adult 12-month study. on customers for many of the major grocery store brands across the country. ...
For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...
To help support our members in as many ways possible, we have compiled two reports analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending for January to June (6 month), and April to June (Q2). Geopath members can ...
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 place-based members to date, accounting for hundreds of thousands of OOH ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 17th. To see data on your market or to view the full report, please click here.
As the situation remains fluid, the Geopath and Intermx teams have continued to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is ...
