Top OOH Spenders By DMA: Atlanta 
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Atlanta  <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the  Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...

Geopath Announces Expansion Of OOH Industry Currency for Place-Based Advertising
OOH inventory measured by organization increases 50% since 2019 integration of place-based screens

Geopath Announces Expansion Of OOH Industry  Currency for Place-Based Advertising <br/> <span style='color:#000000;font-size: 18px;'>OOH inventory measured by organization increases 50% since 2019 integration of place-based screens</span>
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year.   With 48 place-based members to date, accounting for hundreds of thousands of OOH ...

DMA Report | August 31st, 2020
Report showing travel trends for every DMA across the country

DMA Report | August 31st, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 17th. To see data on your market or to view the full report, please click here.

DMA Report | August 24th, 2020
Report showing travel trends for every DMA across the country

DMA Report | August 24th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
As the situation remains fluid, the Geopath and Intermx teams have continued to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is ...

COVID Mobility Update (August 20th)
Average miles traveled daily across the US continues to hover at stable levels

COVID Mobility Update (August 20th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily across the US continues to hover at stable levels</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past four months, refreshed with data through the week of August 10th. According to the data, the average miles traveled daily across the US continues to hover at stable levels, up 77% versus the April ...

DMA Report | August 17th, 2020
Report showing travel trends for every DMA across the country

DMA Report | August 17th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
As the situation remains fluid, the Geopath and Intermx teams have continued to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is ...

Top OOH Spenders By DMA: Seattle-Tacoma
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Seattle-Tacoma <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at Salt Lake City, Denver, and Cleveland highlighting the top OOH advertisers in these markets. Today let’s travel to the Pacific Northwest and highlight the Seattle-Tacoma DMA.   A quick look at the top OOH ...

COVID Mobility Update (August 13th)
Miles traveled daily are now at 96% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (August 13th) <br/> <span style='color:#000000;font-size: 18px;'>Miles traveled daily are now at 96% of the travel occurring prior to COVID-19 restrictions.</span>
As the situation has remained fluid, the Geopath and Intermx teams will continue to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly ...