We hope that all of you are staying safe and staying well. While we know that people across the country are restricting their movement these days to prevent the spread of infection, there is still interesting information coming out of our data sources that we think is important to share. Overall, traffic prior to the ...
Last month, it became clear that due to the COVID-19 pandemic, we would be unable to hold GO2020, the Geopath/OAAA OOH Media Conference and Expo, in April 2020 as planned. At the time, we considered potentially rescheduling for the fall. However, after careful consideration of the current economic climate and how many events are now ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. Our past two Geopath Spotlights have highlighted the top advertisers in ...
If you have had to look for a new apartment or house recently, you know how trying this process can be, from searching for your dream home, to settling on characteristics you may not like. It always seems there’s never a perfect situation when finding a new place. This is especially true in New ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. For today’s Geopath Spotlight, let’s take a look at ...
It’s safe to say McDonald’s utilizes OOH in some of the best ways possible. Great eye-catching visuals and creative campaigns make sure passersbys take note of the fast food chain’s advertisements. This shouldn’t be news to anyone, yet they once again made headlines last month with a very subtle, but effective campaign that had people ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. For today’s Geopath Spotlight, let’s take a look at ...
From Hulu and Netflix, to Apple TV and Amazon Video, new video streaming services continue to seemingly appear out of nowhere. The list of OTT (over-the-top) media outlets is only growing as well, with Disney+, NBC/Comcast’s Peacock, and HBO Max rolling out in 2020, creating plenty of options for people to “cut the cord” on ...
Yesterday was “National Love Your Pet Day,” so we hope you pampered your furry, feathery, or scaley friend! Whether you brought home their favorite treat, a new toy, or took them on an extra-long walk, we’re sure your companion loved the extra attention. Check out our own Geopath Pup, Lisa, sporting her “Who’s Your ...
It’s Valentine’s Day! We hope the holiday didn’t sneak up on you, making the past few days a series of last-minute shopping trips for your significant other. Always a popular gift, jewelry! For today’s geekOUT Fast Fact, we thought it would be fun to take a look at the jewelry industry. According to ...
