The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH
GeekOUT Fast Fact Friday

The Chicken Sandwich Wars – Why Brands Shouldn’t Play “Chicken” with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars!    If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...

2021 Annual Forecast Release Notes | Updated
A message from Geopath

2021 Annual Forecast Release Notes | Updated <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In preparation for the March 29th release, we want to share some important notes on what to expect as well as provide updates on key milestone dates. Deadline for Adopting the 2021 Forecast  Updated 2021 demographic audiences (previously available combinations of age, gender, ethnicity, household income) will be available on March 29th. As such, we are asking that the 2021 release to become the official currency of the OOH industry on March 29th, 2021. On this date, the 2021 ...

Reaching Mortgage Audiences with OOH
GeekOUT Fast Fact Friday

Reaching Mortgage Audiences with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
It is well documented that the past 12 months have brought a great deal of change to a variety of industries. While some industries saw declines, others such as the automobile industry (a topic we wrote about back in October) and the housing market have done incredibly well over the last year.     In terms of the housing market, 2020 saw continued increases in new homeownership compared to years prior.    Mortgages rates reached all-time lows, and many took advantage of the moment to ...

2021 Annual Forecast Update
An announcement regarding Geopath's 2021 Annual Forecast

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement regarding Geopath's 2021 Annual Forecast</span>
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...

DMA Report | November 16th, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 16th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.

DMA Report | November 9th, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 9th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 26th. To see data on your market or to view the full report, please click here.