Briefly tell us about your career and how you made your way into OOH Jim Wilson: I worked in the video game industry for many years, where I was creating consumer experiences with massively multiplayer online games, such as Lord of the Rings online at Universal Pictures, and other types of online games and mobile ...
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...
Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports. These reports are based on average daily miles traveled and refreshed with data through the week of November 30th. To access the full reports, please click here and log-in to the geekOUT Library with your current Geopath credentials. NOTE: Moving forward, the Geopath team will be releasing both ...
Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...
Briefly tell us about your career in OOH and how you got to where you are today at Rapport As a planner, there is nothing more fun and challenging than working within the world of OOH. It truly was the earliest passion I had in the industry. I began my media career at Deutsch ...
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are based on average daily miles traveled and refreshed with data through November 22nd. To access the ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of November 2nd. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...
Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading.” This ...
