For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. Let’s travel out to the Pacific northwest, and look at the twenty-second largest DMA in the country; Portland, OR. We will take a look at not only which advertisers and industries are spending within the market, but also highlight any changes from the first to second quarter. The Geopath team released two OOH spending reports recently with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 5th. To see data on your market or to view the full report, please click here or on the image below.
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 5th. According to the data, the average miles traveled daily across the US has remained relatively stable week over week, now up 73% since the ...
Family dinners are a staple of many of our lives, and if you have younger children, it can sometimes be a difficult process. Planning ahead on what to make, finding the time to start cooking, and then corralling the whole family — which can be an event of itself. Even if you live and eat on your own, the process can be exhausting ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 28th. To see data on your market or to view the full report, please click here or on the image below.
Over the past several months, the Geopath team has added new reports to the geekOUT Library, including a presentation on Grocery Store Consumers, and their media habits. This deck provides statistics sourced from the Simmons Spring 2020 NHCS Adult 12-month study. on customers for many of the major grocery store brands across the country. ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 28th. According to the data, the average miles traveled daily across the US has increased 0.5 miles week over week, now up 74% since the April ...
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 21st. To see data on your ...
For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...
