Over the next two weeks there will be two significant releases one on March 22nd and another on March 29th. In preparation for these releases, we want to share some important notes on what to expect as well as provide updates on key milestone dates. New Deadline for Adopting the 2021 Forecast The 2021 forecast takes into account the vehicular and pedestrian traffic and activity ...
March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. With first-round games for the men starting later today and the women’s first round tipping off on Sunday, we know everyone is excited to tune into the “Big Dance.” ...
Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. Even if you’re not a gambler, the idea of turning a $5 ticket into $750 million makes you rethink things! Given that purchasing a ...
As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...
It is well documented that the past 12 months have brought a great deal of change to a variety of industries. While some industries saw declines, others such as the automobile industry (a topic we wrote about back in October) and the housing market have done incredibly well over the last year. In terms of the housing market, 2020 saw continued increases in new homeownership compared to years prior. Mortgages rates reached all-time lows, and many took advantage of the moment to ...
Our bi-weekly release into the API and Insights Suite occurred on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools. Release Notes A complete list ...
Fast Food restaurants and OOH always seem to go hand-in-hand. Whether you’re traveling on family vacation or commuting home from work, out-of-home creative for McDonald’s, Burger King, or other QSR chains seem to capture your attention with promotions for delicious (and affordable) meals. If these ads have swayed you to stop for a quick bite ...
We hope everyone is staying safe and healthy as we continue into 2021. For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library. For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...
Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools. Release Notes Included in ...
The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...
