Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report. In looking ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up the entire of the state of Utah (and then some!) – the Salt Lake City DMA. Let’s first look at who is spending in OOH within the DMA for Q1 of 2021. (Please note, Q2 spending data coming soon!) ...
For today’s GeekOUT Fast Fact, let’s take a look at one of the biggest markets in Florida: Orlando. The Orlando-Daytona DMA is the 18th largest in the country. According to Geopath Insights, there are more than 9,000 spots measured by Geopath within the Orlando market, which generates over 1.3 billion impressions each week! Well known ...
With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...
The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data. We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers ...
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...
Earlier this week, a preview release of Geopath’s 2021 Midyear Annual Forecast (Jun 2021 – May 2022) was made available in the API and Insights Suite. This midyear update is the first step in Geopath’s long-term goal of introducing more frequent forecasts and will be followed by another update planned for later this year in October. See the chart below for more details. As the OOH industry prepares for this midyear release to become the ...
The preview release of the 2021 midyear annual forecast is now available within the Insights Suite and API. Please see below for some important notes related to the release. For those accessing the 2021 midyear forecast via the API, packages have temporarily been limited to 100 units. This restriction will be removed by Wednesday, June 16th. For those accessing the 2021 midyear annual forecast via the Insights Suite ...
As announced previously, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history on Monday, June 14th. Geopath is truly excited for the release of our midyear forecast and what the future holds for the data available to our members – and we hope the OOH industry is as well! ...
Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...
