The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past three months. According to the data, this week marks the tenth consecutive week ...
As we prepare for the reopening of markets throughout the country, Geopath is working to provide as much data as possible to support the OOH industry and our members. Recently, we compiled a report for Geopath members analyzing OOH spending in each of the top 100 DMAs around the country. The full report is available to all ...
We hope everyone is reading this blog post in good health. The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two ...
When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...
We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...
As we prepare for the reopening of markets throughout the country, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members. By utilizing some of the resources available to the Geopath team, we were able to compile a report analyzing the top ten OOH spenders in each of ...
To help support our members in as many ways possible, we have compiled a report analyzing the top 10 OOH spenders in each of the top DMAs around the country. The report is posted within the Geopath GeekOUT Library, and can be accessed by clicking here. Please log in with your current Geopath credentials. If ...
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry. Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...
