We are pleased to inform you that the most recent update to the API and Insights Suite has been completed and is now fully available. This release features a small number of API improvements, the technical details of which can be found in the API Version 2.2 Release Notes. Among the updates are two notable ...
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...
As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...
NEW YORK October 17, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ...
Geopath is pleased to announce the publication of three new resource pages that provide additional information about our OOH inventory metadata. These pages are public and available to everyone in the industry. OOH Inventory Metadata Overview summarizes Geopath’s logical inventory data structures and helps our members understand the depth of information available through the Inventory ...
We are pleased to inform you that our June monthly update to the inventory database, API, and Insights Suite has been completed and is now available. This month’s release features the addition of – and updates to – more than 29,000 spots of inventory. We’ve also made a handful of API improvements, the technical details ...
We are pleased to inform our members that our monthly update to the inventory database, API and Insights Suite has been completed and is now available. This month’s release features the addition and updates to more than 36,500 spots of inventory. In this update, we’ve also made a handful of API improvements. The technical details ...
We are pleased to inform our members that our monthly update to the inventory database, API and Insights Suite has been completed and is now available. The update includes the addition of 338 new audience segments, bringing the total number of individual audience segments available in the platform to more than 700. We are also ...
NEW YORK, NY (March 28, 2023) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors at its annual Board of Directors meeting during the OAAA/Geopath OOH Media Conference on Monday, March 27. Joining the Board are ...
