It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...
NEW YORK – As the OOH industry saw increases in ad spending across the first three quarters of 2023, Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, welcomed 47 new members – a growth of 12% compared to 2022. Spanning advertisers, agencies and media companies, new members include: 3N ...
We are pleased to inform you that the most recent update to the API and Insights Suite has been completed and is now fully available. This release features a small number of API improvements, the technical details of which can be found in the API Version 2.2 Release Notes. Among the updates are two notable ...
A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...
As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...
We are pleased to inform you that the monthly update to the inventory database, API, and Insights Suite for November has been completed and is now fully available. This month’s release features the addition of — and updates to — more than 4,500 spots of inventory. Earlier this month, we migrated to a new API ...
