Geopath Training Sessions at the 2024 OOH Media Conference

21. March 2024 Geopath News 0
Geopath Training Sessions at the 2024 OOH Media Conference
Featured Session   Strategic Selling with Data: A Blueprint for Success Wednesday, May 1st 12:00-2:00pm Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The ...

Geopath Release Update

Geopath Release Update
It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...

2024 Forecast Release Schedule Update

2024 Forecast Release Schedule Update
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...

January 2024 Release Notes

January 2024 Release Notes
We are pleased to inform you that the most recent update to the API and Insights Suite has been completed and is now fully available. This release features a small number of API improvements, the technical details of which can be found in the API Version 2.2 Release Notes. Among the updates are two notable ...

2023 Geopath Year in Review

05. January 2024 Geopath News 0
2023 Geopath Year in Review
A Message from Dylan Mabin In what was another challenging year across the advertising landscape, Out of Home continued to cement itself as a highly effective and reliable media channel, helping brands reach and engage target audiences with relevant and timely content. Despite uncertain economic conditions, OOH still saw increases in spending across the first ...

2024 Forecast Schedule

2024 Forecast Schedule
We hope everyone is enjoying the holiday season. As we prepare to conclude one year and start another, we wanted to provide a quick update on plans for the release of the 2024 Annual Forecast. At present, we plan to release a preview of the forecast on January 31st, 2024, to allow members the opportunity ...

Geopath Releases Second Annual ‘OOH For The Holidays’ Report
The report analyzes OOH media that reaches key audiences in these markets for the holiday shopping season.

Geopath Releases Second Annual ‘OOH For The Holidays’ Report <br/> <span style='color:#000000;font-size: 18px;'>The report analyzes OOH media that reaches key audiences in these markets for the holiday shopping season.</span>
NEW YORK – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, today released its second annual “OOH for the Holidays” report to help advertisers leverage the power of OOH during the holiday shopping season. The “OOH for the Holidays” report analyzes and provides detail on the OOH media efficiencies in reaching ...

Amid Expanding Vocabularies and Shifting Approaches, OOH Measurement Needs Quality Definitions and Alignment
By Dylan Mabin, President, Geopath

Amid Expanding Vocabularies and Shifting Approaches, OOH Measurement Needs Quality Definitions and Alignment <br/> <span style='color:#000000;font-size: 18px;'>By Dylan Mabin, President, Geopath</span>
As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns. Marketing campaigns in OOH are measured using a diverse set of metrics and varying methodologies. The success of some ...