Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...
We are pleased to inform you that all updates to the inventory database, API, and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on July 1st featured the addition of — and updates to — more than 59,500 spots of inventory. In addition, a small ...
We are pleased to inform you that all updates to the inventory database, API, and Insights Suite have been completed and are now fully available. The recent update to the current planning dataset on May 27th featured the addition of — and updates to — more than 15,600 spots of inventory. In addition, a small ...
On April 29th, Geopath unveiled the 2024 updated planning dataset, which is now available to all members across our tools and API. We hope Geopath members have had an opportunity to familiarize themselves with the new dataset over the past few weeks. Geopath and our Insights Committee would like to announce that this preview period ...
I am fortunate to stand before you today with gratitude, fulfillment, and contemplation of the future. It has been an incredible journey leading Geopath over the past three years, and I want to express my deepest thanks to the Board of Directors and all Geopath members for entrusting me with this role. When I joined ...
NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account ...
We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...
“Our Moment” is right around the corner! Next week, beginning on Monday 4/29, the 2024 OOH Media Conference will kick off in beautiful Carlsbad CA, part of the San Diego DMA. At the Conference next week, Geopath will be hosting two training sessions: In the first session on Monday, Scott Fiaschetti and I will be ...
