Perception vs. Reality
The Focus Group of One

Perception vs. Reality <br/> <span style='color:#000000;font-size: 18px;'>The Focus Group of One</span>
Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading.” This ...

DMA Report | September 14th, 2020
Report showing travel trends for every DMA across the country

DMA Report | September 14th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 31st. To see data on your market or to view the full report, please click here.

Geopath Announces Expansion Of OOH Industry Currency for Place-Based Advertising
OOH inventory measured by organization increases 50% since 2019 integration of place-based screens

Geopath Announces Expansion Of OOH Industry  Currency for Place-Based Advertising <br/> <span style='color:#000000;font-size: 18px;'>OOH inventory measured by organization increases 50% since 2019 integration of place-based screens</span>
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year.   With 48 place-based members to date, accounting for hundreds of thousands of OOH ...

COVID Mobility Update (August 6th)
Miles traveled daily has stabilized over the past several weeks.

COVID Mobility Update (August 6th) <br/> <span style='color:#000000;font-size: 18px;'>Miles traveled daily has stabilized over the past several weeks.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past four months, refreshed with data through the week of July 27th. According to the data, average miles traveled daily has stabilized over the past several weeks, and remains at 76% versus the April low. Additionally, Saturday ...

Top OOH Spenders By DMA: Cleveland
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Cleveland <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
For today’s Fast Fact Friday, we will continue our series examining the top OOH spenders in specific DMAs, to help our members prepare as markets reopen. The data is sourced from Kantar and covers OOH ad spend from January to March of 2020.   Recent Fast Fact Friday articles have looked at New York City, Salt Lake City, and Denver, highlighting the top OOH advertisers in these markets. However, today let’s travel to the shores of Lake Erie and highlight the ...

COVID Mobility Update (July 30th)
Distance traveled daily remains at 95% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (July 30th) <br/> <span style='color:#000000;font-size: 18px;'>Distance traveled daily remains at 95% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past three months, refreshed with data through the week of July 20th. According to the data, average miles traveled daily has stabilized over the past several weeks and remains at 76% versus the April low. Additionally, ...

DMA Report | Average Daily Miles Traveled (July 27th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 27th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country.</span>
Today we are sharing an updated version of our weekly DMA deck that now includes travel trends from every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 13th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, ...

Using OOH to Reach Political Audiences in Battleground States
GeekOUT Fast Fact Friday

Using OOH to Reach Political Audiences in Battleground States <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
As we continue to move toward November, political advertising is becoming more prevalent across all media formats, especially in key battleground states. Marketing committees for campaigns are looking at all media options available to not only reinforce support of their candidate among their base, but also to convert independent voters as well as conquest voters from their opponent’s party.   Over the past several ...

Clarification on Nielsen Measurement of OOH Television Viewing Reports

Clarification on Nielsen Measurement of OOH Television Viewing Reports
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...

Top 100 DMAs Report (Updated Data Through July 3rd)
Significant growth in average daily miles traveled since April Lows.

Top 100 DMAs Report (Updated Data Through July 3rd) <br/> <span style='color:#000000;font-size: 18px;'>Significant growth in average daily miles traveled since April Lows.</span>
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...