Geopath Market Spotlight | Albuquerque-Santa Fe DMA
GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA.  Let’s first take a look at some more specifics about this DMA!    With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...

Geico In 8 Of The Top 10 While McDonald’s Tops In 63 Markets
GeekOUT Fast Fact Friday

Geico In 8 Of The Top 10 While McDonald’s Tops In 63 Markets <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library.    As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report.        In looking ...

2021 Midyear Annual Forecast Materials
A message from Geopath

2021 Midyear Annual Forecast Materials <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency
A message from Geopath

Geopath Announces Midyear Annual Forecast Release and  Continued Refinements to Reach and Frequency <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

2021 Annual Forecast Update
An announcement regarding Geopath's 2021 Annual Forecast

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement regarding Geopath's 2021 Annual Forecast</span>
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...

New Spending Report Available in the GeekOUT Library!
OOH adspend reports for Q3 across top markets compiled

New Spending Report Available in the GeekOUT Library! <br/> <span style='color:#000000;font-size: 18px;'>OOH adspend reports for Q3 across top markets compiled</span>
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...