2021 Midyear Annual Forecast Materials
A message from Geopath

2021 Midyear Annual Forecast Materials <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...

Geopath Announces Midyear Annual Forecast Release and Continued Refinements to Reach and Frequency
A message from Geopath

Geopath Announces Midyear Annual Forecast Release and  Continued Refinements to Reach and Frequency <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...

2021 Annual Forecast Update
An announcement regarding Geopath's 2021 Annual Forecast

2021 Annual Forecast Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement regarding Geopath's 2021 Annual Forecast</span>
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...

New Spending Report Available in the GeekOUT Library!
OOH adspend reports for Q3 across top markets compiled

New Spending Report Available in the GeekOUT Library! <br/> <span style='color:#000000;font-size: 18px;'>OOH adspend reports for Q3 across top markets compiled</span>
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...

Perception vs. Reality
The Focus Group of One

Perception vs. Reality <br/> <span style='color:#000000;font-size: 18px;'>The Focus Group of One</span>
Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of the other data sets that mirror it) are “grossly misleading.” This ...

DMA Report | September 14th, 2020
Report showing travel trends for every DMA across the country

DMA Report | September 14th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 31st. To see data on your market or to view the full report, please click here.

Geopath Announces Expansion Of OOH Industry Currency for Place-Based Advertising
OOH inventory measured by organization increases 50% since 2019 integration of place-based screens

Geopath Announces Expansion Of OOH Industry  Currency for Place-Based Advertising <br/> <span style='color:#000000;font-size: 18px;'>OOH inventory measured by organization increases 50% since 2019 integration of place-based screens</span>
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year.   With 48 place-based members to date, accounting for hundreds of thousands of OOH ...

COVID Mobility Update (August 6th)
Miles traveled daily has stabilized over the past several weeks.

COVID Mobility Update (August 6th) <br/> <span style='color:#000000;font-size: 18px;'>Miles traveled daily has stabilized over the past several weeks.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past four months, refreshed with data through the week of July 27th. According to the data, average miles traveled daily has stabilized over the past several weeks, and remains at 76% versus the April low. Additionally, Saturday ...