Now That’s Just Cold | La COLOMBE — La Launch
geekOUT Fast Fact Friday

Now That’s Just Cold | La COLOMBE  — La Launch <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
    This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign.  Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media.  See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...

The Tale of the Blue Suit Billboard
geekOUT Fast Fact Friday

The Tale of the Blue Suit Billboard <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising.  Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit.   The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...

Defining Universe.
Friday Fast Fact

Defining Universe. <br/> <span style='color:#000000;font-size: 18px;'>Friday Fast Fact</span>
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem
Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem <br/> <span style='color:#000000;font-size: 18px;'>Platform will now include coverage of locations such as bars, stadiums, airports, gas stations, retail environments, and cinemas</span>
  New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...

Supporting OOH Collaboration, Standardization And Competition
Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry.

Supporting OOH Collaboration, Standardization And Competition <br/> <span style='color:#000000;font-size: 18px;'>Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry. </span>
Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry
Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities

Geopath Launches New Data-Powered Ratings and Measurement Platform for Out of Home Advertising Industry <br/> <span style='color:#000000;font-size: 18px;'>Insights Suite Offers Unprecedented Audience Targeting and Measurement Capabilities</span>
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community
Aims to Deliver Place-Based Audience Measurement Tool by End of Year

Geopath Launches Pilot Program to Provide Out of Home Measurement for the Place-Based Advertising Community <br/> <span style='color:#000000;font-size: 18px;'>Aims to Deliver Place-Based Audience Measurement Tool by End of Year</span>
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...