For starters, can you tell us a little about your business? Norton Outdoor provides traditional and digital billboards in the Greater Cincinnati area. The company was started in 1949 by my grandfather, Jerry Norton. His father, Mickey, actually posted bills in advance of riverboats, advertising for fights and other events that the boats hosted. The ...
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor. Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA. In addition to those, we have a nice ...
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...
Let’s start with a little background on your agency, Butler/Till: Butler/Till was formed by Sue Butler and Tracy Till as a media and communications company. We’ve grown to about 130 employees and just celebrated our 20-year anniversary as a company. We handle both B2B and B2C clients across the United States. We specialize in ...
OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...
We sat down with Larry Clark, Christine Lanziano, and Jeff Randazzo of Digital Outdoor Advertising to talk about how they are helping independent providers compete nationally and their vision for the future. Tell us about Digital Outdoor Advertising. We give independent operators a powerful, national voice, and we help agencies easily and efficiently find ...
Jim joined the Geopath Board of Directors in 2017, and we are incredibly grateful for his time, his expertise, and his dedication to the industry. Tell us a little bit about Stott Outdoor. Stott Outdoor Advertising is an outdoor advertising company founded in 1949 and operated by the founder until 1991, at which time myself ...
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...
NEW YORK (PRWEB) – December 28, 2017 Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch ...
