OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...
We sat down with Larry Clark, Christine Lanziano, and Jeff Randazzo of Digital Outdoor Advertising to talk about how they are helping independent providers compete nationally and their vision for the future. Tell us about Digital Outdoor Advertising. We give independent operators a powerful, national voice, and we help agencies easily and efficiently find ...
Jim joined the Geopath Board of Directors in 2017, and we are incredibly grateful for his time, his expertise, and his dedication to the industry. Tell us a little bit about Stott Outdoor. Stott Outdoor Advertising is an outdoor advertising company founded in 1949 and operated by the founder until 1991, at which time myself ...
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...
NEW YORK (PRWEB) – December 28, 2017 Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch ...
NEW YORK (PRWEB) – December 12, 2017 Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. Geopath is currently inviting experts from a ...
New York, NY (PRWEB) – December 11, 2017 Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, today announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have ...
Geopath’s new unified password authentication system is live! What does this mean? As of today, users can log into all our tools – ADS, OOHPlan, S/HE-Beta, and the geekOUT library – using the same email address and password. This change in protocol will allow for a more simplified user experience, as well as a higher ...
Kym Frank and Lee Rafkin sat down over nachos and Coronas to discuss the Geopath rebrand one year later. Lee: Hey Kym. It’s been one year since we created the Geopath brand, formerly known as The Traffic Audit Bureau for Media Measurement, or TAB. I thought it would be a good time to ...
by Joshua Lowcock – Head of Digital/Innovation at Universal McCann Thank you to Joshua Lowcock for this insightful piece of thought leadership. We thought it would be interesting to our members. It’s been ten (10) years since the release of the iPhone and five (5) years since Facebook’s pivot to mobile. We have collectively ...
