Supporting OOH Collaboration, Standardization And Competition
Dan Levi, EVP-CMO, Clear Channel Outdoor provides his perspective on the industry.
Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration.
“…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like Geopath.”