The  Geopath team recently released two OOH spending reports with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the  GeekOut Library.   For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. For today, let’s venture out to the twenty-third largest DMA in the country and the “Gateway to the West,” St. Louis, MO. We will not only ...

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 26th. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 19th. To see data on your market or to view the full report, please click here or on the image below.

Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through October 27th. According to the data, the average miles traveled daily across the US has remained relatively stable week over week, now up 73% since the April low-point.  In ...

The automotive industry, like so many other industries in the US, was deeply affected when COVID-19 and its accompanying shutdowns arose earlier this year. Stay at home orders, dealerships closing during the lockdowns, and car manufactures converting their plants to build ventilators all played a role in the decline. During March, at the height of COVID-19 restrictions, vehicle sales tumbled 37.7% for the month in comparison to year ...

Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 12th. To see data on your market or to view the full report, please click here or on the image below.

For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country.   Let’s travel out to the Pacific northwest, and look at the twenty-second largest DMA in the country; Portland, OR. We will take a look at not only which advertisers and industries are spending within the market, but also highlight any changes from the first to second quarter. The Geopath team released two OOH spending reports recently with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to ...