For today’s GeekOUT Fast Fact, let’s take a look at the market home to New York State’s second-largest city – the Buffalo DMA. Let’s first look at who is spending in OOH within the DMA for Q2 of 2021. Like in many other markets, Geico takes the top spot when it comes to OOH spend. ...
Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the out-of-home industry. Industry leaders from 4A’s, ANA, EMC Outdoor, Project X/ADstruc, Rapport, Talon/The Buntin Group and Vistar Media to serve across various roles New York, NY (October 05, 2021) – Geopath, a non-profit organization that provides the industry-standard ...
In the last handful of years, you may have noticed the amount of “ride sharing” vehicles has skyrocketed across the US. What started mostly with shareable car services has now extended to everything from bikes to electric scooters. In virtually every major city in the US, you can find bike share programs. New York City ...
New York, NY (October 1, 2021) – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, has announced that U.S. District Judge Lewis Limin has issued a judgement in its favor in the patent infringement suit filed by RDPA over OOH methodology. The Court found that five of its patents are ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA. Let’s first take a look at some more specifics about this DMA! With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...
The Future of Geopath: Looking Ahead As the organization now looks to the future, Geopath is excited to announce that by a unanimous vote of the Board of Directors, Dylan Mabin has been promoted to EVP of Operations and will also serve as Acting President responsible for overseeing the administration, programs, and strategic plan ...
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report. In looking ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up the entire of the state of Utah (and then some!) – the Salt Lake City DMA. Let’s first look at who is spending in OOH within the DMA for Q1 of 2021. (Please note, Q2 spending data coming soon!) ...
For today’s GeekOUT Fast Fact, let’s take a look at one of the biggest markets in Florida: Orlando. The Orlando-Daytona DMA is the 18th largest in the country. According to Geopath Insights, there are more than 9,000 spots measured by Geopath within the Orlando market, which generates over 1.3 billion impressions each week! Well known ...
With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...
