Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...
We hope everyone is receiving this newsletter in good health. Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 21st. According to the data, the average miles traveled daily across the US has remained relatively ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past five months, refreshed with data through the week of September 14th. According to the data, the average miles traveled daily across the US has increased week over week, rising to 16.5. Additionally, distance traveled ...
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 place-based members to date, accounting for hundreds of thousands of OOH ...
About Mesmerize In the last two years, Mesmerize has gone through major changes – pivoting from a company primarily focused on point of care advertising in doctors’ offices, community-based organizations, clinics, and pharmacies to a more all-encompassing OOH network including place-based OOH and transit working alongside our best-in-class static and digital solutions at the point ...
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd. Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels. According to the data, ...
About Brooklyn Outdoor I started Brooklyn Outdoor in 2013 after moving back to Detroit from Chicago, where I was in the industry for 10 years. Being a Michigan native and coming back to Detroit, It just felt like the right time and place to start a business and give it a shot. The potential for ...
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...
Quan Media Group’s mission Our mission is to deliver a personalized approach to OOH buying and planning, with an emphasis on strategy and attribution. We pride ourselves on flexibility, transparency, and not focusing on a client’s budget, but rather how best to get them in front of their target audience. With my 12-year experience in ...
