These days, there is a lot of buzz about ride-sharing and autonomous vehicles, but the fact is, Americans are driving more now than ever before. In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million. That adds up to a lot ...
This January, CBS released a report listing all of the generations by birth year. Somehow, they forgot to list Generation X, people born between 1965 and 1980. This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.” The advertising industry would ...
Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?” The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling. We took a look at our data, and only 37% of people ...
You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), ...
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...
This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign. Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media. See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising. Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit. The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...
Should I optimize reach or frequency? In a perfect world, both reach and frequency would be maximized. However, most advertisers don’t have budget to emphasize both; therefore, a decision must be made in favor of one or the other. Check out the one-sheet below for some guidance on how decide. This, and many, many more training materails are ...
What is an OOH impression? How is it determined? Can one person generate more than one impression on a single ad unit? Here is an overvew explaining everything. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...
