As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. ...
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...
We are looking forward to seeing you in beautiful and WEIRD Austin at the GO2018 OOH Media Conference & Expo! Outlined below is your official “What to Know” guide to help you prepare for your trip! Event Location The conference will be held at the JW Marriott in downtown Austin. The JW Marriott ...
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...
OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...
NEW YORK (PRWEB) – December 28, 2017 Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch ...
NEW YORK (PRWEB) – December 12, 2017 Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. Geopath is currently inviting experts from a ...
New York, NY (PRWEB) – December 11, 2017 Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, today announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have ...
Geopath’s new unified password authentication system is live! What does this mean? As of today, users can log into all our tools – ADS, OOHPlan, S/HE-Beta, and the geekOUT library – using the same email address and password. This change in protocol will allow for a more simplified user experience, as well as a higher ...
