It’s been a busy October for the OOH industry. Over the last two weeks, marketing leaders gathered at Advertising Week New York, Programmatic I/O and Digital Signage Week — of which includes the DPAA Global Summit, AdTECH: OOH and more — to discuss the emerging opportunities in media that exist today. From innovations in technology ...
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...
This year at the 2017 OAAAGeopath National Convention + Expo, Kym Frank, President of Geopath, discussed how advances in audience location measurement are turning data into intelligence and powering exciting new ways to sell OOH, while delivering the accountability that advertisers demand. “Change takes courage. But nothing worth doing is easy.” – ...
Over the past few months, the Geopath team and Brand Council have worked tirelessly to make the transition from the Traffic Audit Bureau for Media Measurement to Geopath. We’ve revamped our presence and embraced our new identity as a team of driven, fun, and energized geeks. The 83-year-old audit bureau is now transformed into a ...
Chief Marketing Officer, Billups Member of the Geopath Board of Directors and Brand Council Representative This is a pivotal time in OOH history as we move forward and embrace a new world of advertising– a move that can only be augmented by the drive and talent of its forerunners. Matt Leible, CMO at Billups shares ...
NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates. ...
Founder and CEO, Vector Media @wbsvector and @VectorMedia Experiential advertising is more relevant than ever as the tech world continues to advance thus, allowing a seamless merging of the digital/physical divide. William Schwartz, Founder and CEO of Vector Media is an advocate for this shift. From the get go, Bill positioned Vector as a forward ...
Chief Marketing Officer, Lamar Advertising @tteepell and @LamarOOH It’s rare that we learn of the career trajectories of successful professionals. Here, Tommy Teepell, CMO at Lamar Advertising, bares all. He tells us of his start in out of home advertising after exiting a position with IBM. Albeit a risky move at the time, he reflects on this ...
David Krupp, CEO, Kinetic US @dkruppp and @kineticusa We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. We are location-based ...
