Bus Exterior Measurement Update
An announcement from Geopath President, Kym Frank

Bus Exterior Measurement Update <br/> <span style='color:#000000;font-size: 18px;'>An announcement from Geopath President, Kym Frank</span>
Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...

Updated DMA and COVID-19 Mobility Reports | November 30th
Refreshed with data through November 22nd.

Updated DMA and COVID-19 Mobility Reports | November 30th <br/> <span style='color:#000000;font-size: 18px;'>Refreshed with data through November 22nd.</span>
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are  based on average daily miles traveled and refreshed with data through November 22nd. To access the ...

COVID Mobility Update (November 19th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (November 19th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...

COVID Mobility Update (November 12th)
Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (November 12th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 92% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of November 2nd. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...

DMA Report | November 9th, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 9th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 26th. To see data on your market or to view the full report, please click here.

COVID Mobility Update (October 8th)
Average miles traveled daily represents 94% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (October 8th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 94% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 28th. According to the data, the average miles traveled daily across the US has increased 0.5 miles week over week, now up 74% since the April ...

Industry Leaders from CIMM, The Coca-Cola Company, Intersection, OMNet, and Rapport Join Geopath Board of Directors
Geopath welcomes three new members to its Board of Directors and elects two board members to its Executive Committee

Industry Leaders from CIMM, The Coca-Cola Company, Intersection, OMNet, and Rapport Join Geopath Board of Directors <br/> <span style='color:#000000;font-size: 18px;'>Geopath welcomes three new members to its Board of Directors and elects two board members to its Executive Committee</span>
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020.   Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...

DMA Report | October 5th, 2020
Report showing travel trends for every DMA across the country

DMA Report | October 5th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 21st. To see data on your ...

Top OOH Spenders By DMA: Atlanta 
GeekOUT Fast Fact Friday

Top OOH Spenders By DMA: Atlanta  <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the  Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...

DMA Report | September 28th, 2020
Report showing travel trends for every DMA across the country

DMA Report | September 28th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 14th. To see data on your market or to view the full report, please click here.   If you would ...