Geopath Relaunches Out-of-Home Inventory Explorer Tool
The OOH trade association’s Inventory Explorer tool provides free access to all Geopath audited inventory

Geopath Relaunches Out-of-Home Inventory Explorer Tool <br/> <span style='color:#000000;font-size: 18px;'>The OOH trade association’s Inventory Explorer tool provides free access to all Geopath audited inventory</span>
New York, NY, January 9, 2020 –Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the relaunch of its enhanced Inventory Explorer platform.   The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, ...

Using OOH To Reach Voters
geekOUT Fast Fact Friday

Using OOH To Reach Voters <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...

Future’s Council Q&A
A conversation with the leadership of the Geopath Futures Council

Future’s Council Q&A <br/> <span style='color:#000000;font-size: 18px;'>A conversation with the leadership of the Geopath Futures Council</span>
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...

Basketball Season – Making a Statement with OOH
geekOUT Fast Fact Friday

Basketball Season – Making a Statement with OOH <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Basketball Season is Here – Making a Statement with OOH The NBA and College Basketball seasons have finally hit full swing, along with some great advertising campaigns! Take for instance this OOH campaign from Nike that popped up outside of Madison Square Garden earlier this month. With basketball superstars Kyrie Irving and Kevin Durant joining ...

20 Quick Facts As We Enter Campaign Season
More from Geopath on politics and OOH

20 Quick Facts As We Enter Campaign Season <br/> <span style='color:#000000;font-size: 18px;'>More from Geopath on politics and OOH</span>
The discussion around political advertising spend and OOH has ramped up as we enter campaign season! For those “Cohooters,” you may have noticed a number of inquiries on the topic as well. In a recent Friday Fast Fact post, we provided some insights into political audiences, and how to use Geopath Insights to target these segments. For today’s ...

The Super Mario Of OOH — ’Level Up’
geekOUT Fast Fact Friday

The Super Mario Of OOH — ’Level Up’ <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
  It is probably not surprising that the Geopath team loves video games – but so should you. According to Kantar AdSpender, the Video Game category significantly increased their spend in out-of-home advertising in 2019.   Typically, the category’s biggest month of spending across all channels is in November right before the holidays. This year, ...