COVID-19 Mobility Data Update (June 18th)
This week marks the ninth consecutive week of growth in average total miles traveled per day

COVID-19 Mobility Data Update (June 18th) <br/> <span style='color:#000000;font-size: 18px;'> This week marks the ninth consecutive week of growth in average total miles traveled per day</span>
We hope everyone is reading this blog post in good health.   The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry.   Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two ...

Geopath Releasing New Real-time Metrics
Geopath is releasing two new data solutions

Geopath Releasing New Real-time Metrics <br/> <span style='color:#000000;font-size: 18px;'>Geopath is releasing two new data solutions</span>
An Important Message from Geopath Regarding New Real-time Metrics  I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...

Geopath Relaunches Out-of-Home Inventory Explorer Tool
The OOH trade association’s Inventory Explorer tool provides free access to all Geopath audited inventory

Geopath Relaunches Out-of-Home Inventory Explorer Tool <br/> <span style='color:#000000;font-size: 18px;'>The OOH trade association’s Inventory Explorer tool provides free access to all Geopath audited inventory</span>
New York, NY, January 9, 2020 –Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the relaunch of its enhanced Inventory Explorer platform.   The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, ...

Using OOH To Reach Voters
geekOUT Fast Fact Friday

Using OOH To Reach Voters <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...

Future’s Council Q&A
A conversation with the leadership of the Geopath Futures Council

Future’s Council Q&A <br/> <span style='color:#000000;font-size: 18px;'>A conversation with the leadership of the Geopath Futures Council</span>
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...

Basketball Season – Making a Statement with OOH
geekOUT Fast Fact Friday

Basketball Season – Making a Statement with OOH <br/> <span style='color:#000000;font-size: 18px;'> geekOUT Fast Fact Friday</span>
Basketball Season is Here – Making a Statement with OOH The NBA and College Basketball seasons have finally hit full swing, along with some great advertising campaigns! Take for instance this OOH campaign from Nike that popped up outside of Madison Square Garden earlier this month. With basketball superstars Kyrie Irving and Kevin Durant joining ...