Tell us a little bit about City Outdoor. City Outdoor was founded about 25 years ago and we have always been a boutique company. We have locations in New York, LA, San Francisco, Chicago, and Boston. Our formats are walls, bulletins, spectaculars, windowscapes, street level bulletins and barricades. We have done interesting campaigns over the ...
NEW YORK (PRWEB) MAY 08, 2018 Geopath, the not-for-profit organization responsible for providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of the Geopath Insights Suite, a completely new and enhanced ratings and audience location measurement platform that will enable the OOH industry to more precisely profile and target desired ...
We are looking forward to seeing you in beautiful and WEIRD Austin at the GO2018 OOH Media Conference & Expo! Outlined below is your official “What to Know” guide to help you prepare for your trip! Event Location The conference will be held at the JW Marriott in downtown Austin. The JW Marriott ...
For starters, can you tell us a little about your business? Norton Outdoor provides traditional and digital billboards in the Greater Cincinnati area. The company was started in 1949 by my grandfather, Jerry Norton. His father, Mickey, actually posted bills in advance of riverboats, advertising for fights and other events that the boats hosted. The ...
Geopath, the not-for-profit organization providing audience location measurement to the Out of Home (OOH) industry, today announced the launch of a pilot program to develop a place-based advertising measurement solution. Over the next six months, Geopath will work in partnership with its member companies, representing different corners of the OOH industry, and Intermx, a geolocation ...
For starters, can you tell us a little about your business? Pacific Outdoor was formed in January 2016, when this plant was purchased from Clear Channel Outdoor. Since then we have grown and currently operate over 1,000 advertising displays, including 18 digital faces, in the Portland DMA. In addition to those, we have a nice ...
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...
Let’s start with a little background on your agency, Butler/Till: Butler/Till was formed by Sue Butler and Tracy Till as a media and communications company. We’ve grown to about 130 employees and just celebrated our 20-year anniversary as a company. We handle both B2B and B2C clients across the United States. We specialize in ...
OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...
We sat down with Larry Clark, Christine Lanziano, and Jeff Randazzo of Digital Outdoor Advertising to talk about how they are helping independent providers compete nationally and their vision for the future. Tell us about Digital Outdoor Advertising. We give independent operators a powerful, national voice, and we help agencies easily and efficiently find ...
