New York, NY (October 1, 2021) – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, has announced that U.S. District Judge Lewis Limin has issued a judgement in its favor in the patent infringement suit filed by RDPA over OOH methodology. The Court found that five of its patents are ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA. Let’s first take a look at some more specifics about this DMA! With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...
The Future of Geopath: Looking Ahead As the organization now looks to the future, Geopath is excited to announce that by a unanimous vote of the Board of Directors, Dylan Mabin has been promoted to EVP of Operations and will also serve as Acting President responsible for overseeing the administration, programs, and strategic plan ...
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report. In looking ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up the entire of the state of Utah (and then some!) – the Salt Lake City DMA. Let’s first look at who is spending in OOH within the DMA for Q1 of 2021. (Please note, Q2 spending data coming soon!) ...
For today’s GeekOUT Fast Fact, let’s take a look at one of the biggest markets in Florida: Orlando. The Orlando-Daytona DMA is the 18th largest in the country. According to Geopath Insights, there are more than 9,000 spots measured by Geopath within the Orlando market, which generates over 1.3 billion impressions each week! Well known ...
With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...
The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data. We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers ...
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...
Earlier this week, a preview release of Geopath’s 2021 Midyear Annual Forecast (Jun 2021 – May 2022) was made available in the API and Insights Suite. This midyear update is the first step in Geopath’s long-term goal of introducing more frequent forecasts and will be followed by another update planned for later this year in October. See the chart below for more details. As the OOH industry prepares for this midyear release to become the ...
