A Message from Dylan Mabin All of us entered 2021 with a bit of fear and trepidation for what the second year of COVID might look like. Now, with 2021 behind us, I am pleased to look back at a year that has given me hope. Though we are still navigating a horrific surge in ...
For today’s GeekOUT Fast Fact, let’s take a look at a market home to Georgia’s oldest city – the Savannah DMA. On top of being Georgia’s oldest city, did you know that Savannah has been dubbed “America’s First Planned City?” It was planned and developed by founder James Oglethorpe, in an arrangement that came to ...
As we reach the end of 2021, there are many moments to reflect on throughout the year. However, let’s instead take a look back through history at the celebration of New Year’s itself! Did you know that the first New Year’s celebration dates back over 4,000 years, to Julius Caesar? Caesar was the first to ...
Having entered into 2021 with a bit of trepidation for what the second year of COVID might look like, I am pleased to look back at a year that has given me hope for 2022 and beyond. Though we are still navigating surging cases, variants and more, the rates of vaccinations and people getting back ...
The GO2022 Geopath/OAAA Out of Home Conference & Expo is the premier event in Out of Home as it brings together all segments of the industry…buyers, sellers, suppliers, and adtech! May 16th – 18th, 2022 JW Marriott Marco Island Beach Resort FL #GO2022OOH
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the fastest growing city in California – the Sacramento DMA. Sacramento is California’s capital city, but did you know that it is the 6th city to be designated the state capital? It has actually been the capital city on two separate ...
As noted in the recent announcement about the relaunch of the Impression Variation Dashboard, the 2021 Midyear Forecast has been trending very well versus the weekly observed data we are collecting with 95% of markets within ±10% of the current forecast for the past 5 months. Given the strong performance of the midyear forecast, Geopath ...
OOH industry organization Board also elects Vice Chair from Talon-Buntin to the Executive Committee and new members from Dentsu International, Sightline, Vector Media and Wilkins Media Company New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election ...
Geopath is excited to announce that OOH spend data for the first half of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look ...
Geopath is pleased to announce that the Impression Variation Dashboard is again available in the Insights Suite. We thank you for your patience as we worked to refine the capabilities of the current Impression Variation Dashboard and conducted additional testing. We are also happy to report that the 2021 Midyear Annual Forecast is trending very well ...
