As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...
We hope everyone is staying safe and healthy as we continue into 2021. For today’s Friday Fast Fact, we will be returning to our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library. For today’s analysis, we will head to Michigan, and check out the fourteenth largest DMA ...
The big game is only two days away! Whether you are a Bucs, Chiefs, or just a football fan in general, there is a lot to look forward this year. Although there will be many changes surrounding this year’s event (excluding Tom Brady in another Super Bowl), fans from across the country are preparing to ...
We hope everyone is staying safe, healthy, and is enjoying a great start to 2021. For today’s Friday Fast Fact, we are continuing our series analyzing the top OOH spenders in DMAs across the country, looking at who is spending in each market and any changes between the second and third quarter. As a reminder, all spending and research reports are available to our members via the geekOUT Library. In honor of the ...
Tell us about your background in OOH. I spent the vast majority of my career in OOH. I cut my teeth in the business at Lamar, where I started back in 2004 in the transit and airport side of the business. During my 10 years at Lamar, I was involved with multiple North American markets ...
A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...
Briefly tell us about your career and how you made your way into OOH Jim Wilson: I worked in the video game industry for many years, where I was creating consumer experiences with massively multiplayer online games, such as Lord of the Rings online at Universal Pictures, and other types of online games and mobile ...
Briefly tell us about your career in OOH and how you got to where you are today at Rapport As a planner, there is nothing more fun and challenging than working within the world of OOH. It truly was the earliest passion I had in the industry. I began my media career at Deutsch ...
The Geopath team recently released two OOH spending reports with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOut Library. For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. For today, let’s venture out to the twenty-third largest DMA in the country and the “Gateway to the West,” St. Louis, MO. We will not only ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 26th. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...
