We hope everyone has had a great start to 2020, and a happy Holiday Season! Now that we are already three days into the new year, how has your New Year’s resolution been coming along? If you’re one of the many people who vowed to hit the gym and exercise more, you’re not alone! ...
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...
Streaming music services are a big spender in OOH. In fact, according to Kantar, Spotify increased its OOH spend 31% in 2018, with OOH making up 40% of the company’s media investment. Those of us in the out-of-home industry know this a smart move, however, there is also data to back this up. ...
We hope everyone had a great Thanksgiving yesterday! If you found yourself caught in traffic the past few days, it probably wasn’t surprising as it is one of the busiest travel weeks of the year. This year has been especially busy according to the AAA, as 49.3 million travelers hit the road this Thanksgiving, the ...
The Holiday season is upon us, and with it comes the peak shopping season for many consumers. As people flock to their nearest shopping center to buy gifts for themselves or a loved one, marketers are working on the best ways to influence their purchase decisions. But what advertising campaigns are actually effective in reaching ...
Basketball Season is Here – Making a Statement with OOH The NBA and College Basketball seasons have finally hit full swing, along with some great advertising campaigns! Take for instance this OOH campaign from Nike that popped up outside of Madison Square Garden earlier this month. With basketball superstars Kyrie Irving and Kevin Durant joining ...
For this week’s Geopath GeekOUT Fast Fact, we decided to highlight 5 great examples from this month of how OOH and social are two great tastes that taste great together. #1 – Times Square OOH Today is the day! FANDOM is out everywhere and we’re on a HUGE billboard in the middle of Times Square!!! ...
The discussion around political advertising spend and OOH has ramped up as we enter campaign season! For those “Cohooters,” you may have noticed a number of inquiries on the topic as well. In a recent Friday Fast Fact post, we provided some insights into political audiences, and how to use Geopath Insights to target these segments. For today’s ...
It is probably not surprising that the Geopath team loves video games – but so should you. According to Kantar AdSpender, the Video Game category significantly increased their spend in out-of-home advertising in 2019. Typically, the category’s biggest month of spending across all channels is in November right before the holidays. This year, ...
