The Holiday season is upon us, and with it comes the peak shopping season for many consumers. As people flock to their nearest shopping center to buy gifts for themselves or a loved one, marketers are working on the best ways to influence their purchase decisions. But what advertising campaigns are actually effective in reaching ...
Basketball Season is Here – Making a Statement with OOH The NBA and College Basketball seasons have finally hit full swing, along with some great advertising campaigns! Take for instance this OOH campaign from Nike that popped up outside of Madison Square Garden earlier this month. With basketball superstars Kyrie Irving and Kevin Durant joining ...
For this week’s Geopath GeekOUT Fast Fact, we decided to highlight 5 great examples from this month of how OOH and social are two great tastes that taste great together. #1 – Times Square OOH Today is the day! FANDOM is out everywhere and we’re on a HUGE billboard in the middle of Times Square!!! ...
The discussion around political advertising spend and OOH has ramped up as we enter campaign season! For those “Cohooters,” you may have noticed a number of inquiries on the topic as well. In a recent Friday Fast Fact post, we provided some insights into political audiences, and how to use Geopath Insights to target these segments. For today’s ...
It is probably not surprising that the Geopath team loves video games – but so should you. According to Kantar AdSpender, the Video Game category significantly increased their spend in out-of-home advertising in 2019. Typically, the category’s biggest month of spending across all channels is in November right before the holidays. This year, ...
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured several forms of OOH ...
OOH and Voters With political campaigns beginning to ramp up spending as the 2020 election approaches, for today’s Fast Fact, we thought we’d look at the relationship of voters, and OOH! When it comes to reaching potential voters, candidates should consider spending much more on OOH as part of their advertising mix, as “82% of ...
There’s been a lot of buzz surrounding the release of “Joker” over the past few weeks. If this movie is anything like the recent Superhero/Supervillain releases, we’re likely looking at a huge opening weekend for the film. With the movie hitting theaters today, for this “Fast Fact Friday” we thought we’d look at the ...
New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement. The approval was made by a vote of the Geopath Board of Directors at the board ...
Recently, Geopath, the non-profit association responsible for providing the universal currency for the out-of-home advertising industry, updated its methodology, utilizing the advanced location data inputs that are available today. Geopath is governed by a tripartite Board of Directors, representing agencies, advertisers, and media owners who collectively approved this advancement in audience measurement. The new ...
