When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...
To help support our members in as many ways possible, we have compiled a report analyzing the top 10 OOH spenders in each of the top DMAs around the country. The report is posted within the Geopath GeekOUT Library, and can be accessed by clicking here. Please log in with your current Geopath credentials. If ...
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...
To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here. For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at [email protected]. Stay safe and be well.
Our past three Friday Fast Facts have focused on extending our gratitude toward different groups of essential workers, ranging from healthcare professionals, grocery store employees and transportation and warehousing employees. These groups may be doing different work, but they are both risking their health and safety to do their jobs and support the rest of us. ...
Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...
It is an understatement to say that these are trying times for the Out of Home industry, but they will not last. We have been through significant downturns in the past. During those periods, however, we have always used the time to prepare for the coming future – which was never as far away as ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever ways we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. Our past two Friday Fast Facts have focused on extending our gratitude toward two different groups of essential workers; healthcare professionals and grocery store ...
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...
As you know, we recently made the difficult decision to cancel the GO2020 Media Conference and Expo in Phoenix, scheduled for later this month. This was disappointing to say the least, as we were excited for all of our planned speakers and sessions, but there was just no way we could safely proceed with this event. ...
